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Market orientation, competitive advantage, and performance : a demand-based perspective
Zhou, Kevin Zheng; Brown, James R.; Dev, Chekitan S. - In: Journal of business research : JBR 62 (2009) 11, pp. 1063-1070
Persistent link: https://www.econbiz.de/10003896914
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SNS marketing activities as a sustainable competitive advantage and traditional market equity
Wang, Huanzhang; Ko, Eunju; Woodside, Arch G.; Yu, Jihye - In: Journal of business research : JBR 130 (2021), pp. 378-383
Persistent link: https://www.econbiz.de/10012544836
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Market orientation, marketing capability, and new product performance : the moderating role of absorptive capacity
Najafi-Tavani, Saeed; Sharifi, Hossein; Najafi-Tavani, … - In: Journal of business research : JBR 69 (2016) 11, pp. 5059-5064
Persistent link: https://www.econbiz.de/10011589132
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Revisiting the relationship between marketing capabilities and firm performance : the moderating role of market orientation, marketing strategy and organisational power
Cacciolatti, Luca; Lee, Soo-hee - In: Journal of business research : JBR 69 (2016) 12, pp. 5597-5610
Persistent link: https://www.econbiz.de/10011597409
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Comparing the impact of different marketing capabilities : empirical evidence from B2B firms in China
Guo, Huiling; Xu, Hangjun; Tang, Chuanyi; … - In: Journal of business research : JBR 93 (2018), pp. 79-89
Persistent link: https://www.econbiz.de/10011929061
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AI-enabled marketing capabilities and the hierarchy of capabilities : conceptualization, proposition development, and research avenues
Manis, K. T.; Madhavaram, Sreedhar - In: Journal of business research : JBR 157 (2023), pp. 1-20
Persistent link: https://www.econbiz.de/10014229544
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Multiple Ps′ effects on gambling, drinking and smoking : advancing theory and evidence
Prentice, Catherine; Cotte, June - In: Journal of business research : JBR 68 (2015) 10, pp. 2045-2048
Persistent link: https://www.econbiz.de/10011373175
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Interacting contributions of different departments to brand success
De Chernatony, Leslie; Cottam, Susan - In: Journal of business research : JBR 62 (2009) 3, pp. 297-304
Persistent link: https://www.econbiz.de/10003840041
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Firm-employee relationship strength : competitive advantage through people revisited ; a commentary essay
Tan, Hwee Hoon - In: Journal of business research : JBR 62 (2009) 11, pp. 1108-1109
Persistent link: https://www.econbiz.de/10003897383
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First come, first served : how market and non-market actions influence pioneer market share
Usero, Belén; Fernández Rodríguez, Zulima - In: Journal of business research : JBR 62 (2009) 11, pp. 1139-1145
Persistent link: https://www.econbiz.de/10003897415