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Marketing
163
Competitive advantage
126
Wettbewerbsvorteil
126
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78
Marketingmanagement
78
Großbritannien
74
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74
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Journal of business research : JBR
The economic journal : the journal of the Royal Economic Society
1,012
Discussion paper series / IZA
969
NBER working paper series
774
Applied economics
756
Discussion paper / Centre for Economic Policy Research
745
Cmnd.
738
SpringerLink / Bücher
720
Working paper / National Bureau of Economic Research, Inc.
720
The economic history review : a journal of economic and social history
710
European Journal of Marketing
652
NBER Working Paper
637
IZA Discussion Paper
616
Scottish journal of political economy : the journal of the Scottish Economic Society
543
Discussion paper
480
IZA Discussion Papers
445
Regional studies
421
Oxford economic papers
408
Economica
381
Fiscal studies : the journal of the Institute for Fiscal Studies
372
National Institute economic review
360
Working paper
356
Oxford bulletin of economics and statistics
352
Europäische Hochschulschriften / 5
339
Quarterly bulletin / Bank of England
316
CESifo working papers
298
The journal of economic history
289
BJIR : an international journal of employment relations
285
Oxford review of economic policy
280
The Manchester School of Economic and Social Studies
278
Industrial relations journal
277
Marketing Intelligence & Planning
274
Cmnd
265
The bankers' magazine : and journal of the money market and railway digest
264
Springer eBook Collection
260
The banker : global financial intelligence
259
British tax review
258
Quarterly review / National Westminster Bank, London
253
Working papers / Bank of England
248
The political quarterly : PQ
236
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ECONIS (ZBW)
357
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357
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1
Market orientation, competitive advantage, and performance : a demand-based perspective
Zhou, Kevin Zheng
;
Brown, James R.
;
Dev, Chekitan S.
- In:
Journal of business research : JBR
62
(
2009
)
11
,
pp. 1063-1070
Persistent link: https://www.econbiz.de/10003896914
Saved in:
2
SNS
marketing
activities as a sustainable competitive advantage and traditional market equity
Wang, Huanzhang
;
Ko, Eunju
;
Woodside, Arch G.
;
Yu, Jihye
- In:
Journal of business research : JBR
130
(
2021
),
pp. 378-383
Persistent link: https://www.econbiz.de/10012544836
Saved in:
3
Market orientation,
marketing
capability, and new product performance : the moderating role of absorptive capacity
Najafi-Tavani, Saeed
;
Sharifi, Hossein
;
Najafi-Tavani, …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5059-5064
Persistent link: https://www.econbiz.de/10011589132
Saved in:
4
Revisiting the relationship between
marketing
capabilities and firm performance : the moderating role of market orientation,
marketing
strategy and organisational power
Cacciolatti, Luca
;
Lee, Soo-hee
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5597-5610
Persistent link: https://www.econbiz.de/10011597409
Saved in:
5
Comparing the impact of different
marketing
capabilities : empirical evidence from B2B firms in China
Guo, Huiling
;
Xu, Hangjun
;
Tang, Chuanyi
; …
- In:
Journal of business research : JBR
93
(
2018
),
pp. 79-89
Persistent link: https://www.econbiz.de/10011929061
Saved in:
6
AI-enabled
marketing
capabilities and the hierarchy of capabilities : conceptualization, proposition development, and research avenues
Manis, K. T.
;
Madhavaram, Sreedhar
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014229544
Saved in:
7
Multiple Ps′ effects on gambling, drinking and smoking : advancing theory and evidence
Prentice, Catherine
;
Cotte, June
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2045-2048
Persistent link: https://www.econbiz.de/10011373175
Saved in:
8
Interacting contributions of different departments to brand success
De Chernatony, Leslie
;
Cottam, Susan
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 297-304
Persistent link: https://www.econbiz.de/10003840041
Saved in:
9
Firm-employee relationship strength : competitive advantage through people revisited ; a commentary essay
Tan, Hwee Hoon
- In:
Journal of business research : JBR
62
(
2009
)
11
,
pp. 1108-1109
Persistent link: https://www.econbiz.de/10003897383
Saved in:
10
First come, first served : how market and non-market actions influence pioneer market share
Usero, Belén
;
Fernández Rodríguez, Zulima
- In:
Journal of business research : JBR
62
(
2009
)
11
,
pp. 1139-1145
Persistent link: https://www.econbiz.de/10003897415
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