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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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1
Inferring attribute non-attendance using eye tracking in choice-based conjoint analysis
Yegoryan, Narine
;
Guhl, Daniel
;
Klapper, Daniel
- In:
Journal of business research : JBR
111
(
2020
),
pp. 290-304
Persistent link: https://www.econbiz.de/10012237816
Saved in:
2
Eliciting and estimating reservation price : a semi-compensatory approach
Kaplan, Sigal
;
Bekhor, Shlomo
;
Shiftan, Yoram
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 45-50
Persistent link: https://www.econbiz.de/10008806349
Saved in:
3
The impact of task complexity and task motivation on in-store marketing effectiveness : an eye tracking analysis
Zuschke, Nick
- In:
Journal of business research : JBR
116
(
2020
),
pp. 337-350
Persistent link: https://www.econbiz.de/10012257615
Saved in:
4
Random regret minimization for consumer choice modeling : assessment of empirical evidence
Chorus, Caspar
;
Cranenburgh, Sander van
;
Dekker, Thijs
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2428-2436
Persistent link: https://www.econbiz.de/10010402784
Saved in:
5
Measuring value levers : experimental and contingent approaches
Hernández, Penélope
;
Vila, José
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 775-778
Persistent link: https://www.econbiz.de/10010363331
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6
Experimental choice analysis
In:
Journal of business research : JBR
24
(
1992
)
2
,
pp. 89-189
Persistent link: https://www.econbiz.de/10001117883
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7
Surprising adaptivity to set size changes in multi-attribute repeated choice tasks
Meißner, Martin
;
Oppewal, Harmen
;
Huber, Joel
- In:
Journal of business research : JBR
111
(
2020
),
pp. 163-175
Persistent link: https://www.econbiz.de/10012237796
Saved in:
8
Simulating changing consumer preferences: a dynamic conjoint model
Vag, Andras
- In:
Journal of business research : JBR
60
(
2007
)
8
,
pp. 904-911
Persistent link: https://www.econbiz.de/10003499890
Saved in:
9
Distance and perceptions of risk in internationalization decisions
Kraus, Sascha
;
Ambos, Tina C.
;
Eggers, Felix
;
Cesinger, …
- In:
Journal of business research : JBR
68
(
2015
)
7
,
pp. 1501-1505
Persistent link: https://www.econbiz.de/10011297906
Saved in:
10
The attraction effect in mid-involvement categories : an experimental economics approach
Gomez, Yolanda
;
Martínez-Molés, Víctor
;
Urbano …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5082-5088
Persistent link: https://www.econbiz.de/10011589151
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