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Artificial intelligence in marketing : topic modeling, scientometric analysis, and research agenda
Mustak, Mekhail; Salminen, Joni; Plé, Loïc; Wirtz, Jochen - In: Journal of business research : JBR 124 (2021), pp. 389-404
Persistent link: https://www.econbiz.de/10012493900
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Navigating a paradigm shift : technology and user acceptance of big data and artificial intelligence among advertising and marketing practitioners
Iyer, Pooja; Bright, Laura F. - In: Journal of business research : JBR 180 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014556465
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Special issue Contributions of business-to-business marketing journals
In: Journal of business research : JBR 38,3 (1997)
Persistent link: https://www.econbiz.de/10004346754
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Gender-related wayfinding time of mall shoppers
Chebat, Jean-Charles; Gélinas-Chebat, Claire; … - In: Journal of business research : JBR 61 (2008) 10, pp. 1076-1082
Persistent link: https://www.econbiz.de/10003766352
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How do brand communities generate brand relationships? : intermediate mechanisms
Zhou, Zhimin; Zhang, Qiyuan; Su, Chenting; Zhou, Nan - In: Journal of business research : JBR 65 (2012) 7, pp. 890-895
Persistent link: https://www.econbiz.de/10009562255
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You do the service but they take the order
Chiou, Jyh-shen; Wu, Lei-yu; Chou, Szu-yu - In: Journal of business research : JBR 65 (2012) 7, pp. 883-889
Persistent link: https://www.econbiz.de/10009562263
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Designing a seamless shopping journey through omnichannel retailer integration
Cocco, Helen; Demoulin, Nathalie T. M. - In: Journal of business research : JBR 150 (2022), pp. 461-475
Persistent link: https://www.econbiz.de/10013365744
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Social versus psychological brand community : the role of psychological sense of brand community
Carlson, Brad D.; Suter, Tracy A.; Brown, Tom - In: Journal of business research : JBR 61 (2008) 4, pp. 284-291
Persistent link: https://www.econbiz.de/10003704456
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Golden rule of forecasting : be conservative
Armstrong, Jon Scott; Green, Kesten C.; Graefe, Andreas - In: Journal of business research : JBR 68 (2015) 8, pp. 1717-1731
Persistent link: https://www.econbiz.de/10011317073
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Simple versus complex forecasting : the evidence
Green, Kesten G.; Armstrong, Jon Scott - In: Journal of business research : JBR 68 (2015) 8, pp. 1678-1685
Persistent link: https://www.econbiz.de/10011317091