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Quantifying the competitive impact of a new entrant
Geisel, Martin S. - In: Journal of business research : JBR 26 (1993) 3, pp. 264-277
Persistent link: https://www.econbiz.de/10001138501
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Alternative modes of entry in franchising
Rosado-Serrano, Alexander; Navarro García, Antonio - In: Journal of business research : JBR 157 (2023), pp. 1-8
Persistent link: https://www.econbiz.de/10014229143
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Impact of promotions on shopper price comparisons
Kaltcheva, Velitchka D.; Winsor, Robert D.; Patino, Anthony - In: Journal of business research : JBR 66 (2013) 7, pp. 809-815
Persistent link: https://www.econbiz.de/10009756911
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Price-matching guarantees : influences on pricing strategy in a market with asymmetric firms
Koh, Dong-hee; Moon, Junyean; Schellhase, Ralf - In: Journal of business research : JBR 65 (2012) 11, pp. 1551-1557
Persistent link: https://www.econbiz.de/10009681934
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Implementing price increases in turbulent economies : pricing approaches for reducing perceptions of price unfairness
Ferguson, Jodie L. - In: Journal of business research : JBR 67 (2014) 1, pp. 2732-2737
Persistent link: https://www.econbiz.de/10010235332
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Value-based pricing in competitive situations with the help of multi-product price response maps
Dost, Florian; Geiger, Ingmar - In: Journal of business research : JBR 76 (2017), pp. 219-236
Persistent link: https://www.econbiz.de/10011713628
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Dynamic pricing and reference price effects
Prakash, David Z.; Spann, Martin - In: Journal of business research : JBR 152 (2022), pp. 300-314
Persistent link: https://www.econbiz.de/10013493986
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Market pioneers, late movers, and the resource-based view (RBV) : a conceptual model
Finney, R.Zachary; Lueg, Jason E.; Campbell, Noel D. - In: Journal of business research : JBR 61 (2008) 9, pp. 925-932
Persistent link: https://www.econbiz.de/10003731202
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A system dynamics model as a decision aid in evaluating and communicating complex market entry strategies
Otto, Peter - In: Journal of business research : JBR 61 (2008) 11, pp. 1173-1181
Persistent link: https://www.econbiz.de/10003766646
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Formative versus reflective measurement models : two applications of formative measurement
Coltman, Tim; Devinney, Timothy M.; Midgley, David F.; … - In: Journal of business research : JBR 61 (2008) 12, pp. 1250-1262
Persistent link: https://www.econbiz.de/10003784928