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Consumer behaviour
1,978
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1,978
Brand management
499
Markenführung
499
Brand image
485
Markenimage
485
Beziehungsmarketing
386
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293
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283
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Personality psychology
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89
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Laroche, Michel
31
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23
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14
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14
Foroudi, Pantea
13
Richard, Marie-Odile
13
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12
Melewar, T. C.
12
Teng, Lefa
12
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11
Septianto, Felix
11
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11
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10
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10
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10
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7
Christodoulides, George
7
Das, Gopal
7
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7
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7
Liu, Martin J.
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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Symposium on Cross Cultural Consumer and Business Studies <5, 1995, Hong Kong>
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Journal of business research : JBR
Journal of retailing and consumer services
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China economic review : an international journal
1,633
NBER working paper series
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Energy economics
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SpringerLink / Bücher
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International journal of hospitality management
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Issues & studies : a social science quarterly on China, Taiwan, and East Asian affairs
859
Finance research letters
848
Applied economics
844
International journal of consumer studies
774
Psychology & marketing
709
Technological forecasting & social change : an international journal
702
Emerging markets, finance & trade : a journal of the Society for the Study of Emerging Markets
631
Discussion paper series / IZA
626
China & world economy
625
Applied economics letters
611
International review of economics & finance : IREF
610
Journal of consumer research : JCR ; an interdisciplinary bimonthly
609
Asian Agricultural Research
601
Tourism management : research, policies, practice
574
The Chinese economy
560
The journal of brand management : an international journal
556
Economic modelling
554
Pacific-Basin finance journal
551
IZA Discussion Papers
539
Journal of business ethics : JOBE
509
The China quarterly : an international journal for the study of China
498
The journal of product & brand management
471
Working paper
462
IZA Discussion Paper
455
Journal of travel and tourism marketing
452
Asia Pacific journal of marketing and logistics
443
European Journal of Marketing
440
Springer eBook Collection
425
Journal of Consumer Marketing
417
Journal of marketing research : JMR
415
European journal of marketing : EJM
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ECONIS (ZBW)
2,384
USB Cologne (EcoSocSci)
1
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1
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date (oldest first)
1
Consumers' cognitive and affective responses to
brand
origin misclassifications : does confidence in
brand
origin identification matter?
Mandler, Timo
;
Won, Sungbin
;
Kim, Kyungae
- In:
Journal of business research : JBR
80
(
2017
),
pp. 197-209
Persistent link: https://www.econbiz.de/10011771497
Saved in:
2
Cultural identity and consumer ethnocentrism impacts on preference and purchase of domestic versus import brands : an empirical study in
China
He, Jianxu
;
Wang, Cheng Lu
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1225-1233
Persistent link: https://www.econbiz.de/10010529917
Saved in:
3
Brand
origin and country of production congruity : evidence from the UK and
China
Eng, Teck Yong
;
Ozdemir, Sena
;
Michelson, Grant
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5703-5711
Persistent link: https://www.econbiz.de/10011597462
Saved in:
4
The compensatory influences of country stereotypes and the global/local nature of brands : an extended framework
Bourdin, David
;
Halkias, Georgios
;
Makri, Aikaterini
- In:
Journal of business research : JBR
137
(
2021
),
pp. 28-38
Persistent link: https://www.econbiz.de/10012665753
Saved in:
5
Territorial
brand
management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
6
The relational value of perceived
brand
globalness and localness
Sichtmann, Christina
;
Davvetas, Vasileios
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 597-613
Persistent link: https://www.econbiz.de/10012105225
Saved in:
7
Are brands re-evaluated when consumers learn about
brand
origin misperceptions? : outcomes, processes, and contingent effects
Mandler, Timo
;
Bartsch, Fabian
;
Zeugner-Roth, Katharina …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304110
Saved in:
8
The implication of country disposition in consumer response to ingredient branding strategies
Sivaramakrishnan, Subramanian
;
Carvalho, Sergio W.
- In:
Journal of business research : JBR
103
(
2019
),
pp. 286-292
Persistent link: https://www.econbiz.de/10012104221
Saved in:
9
Quest for purposefully designed conceptualization of the country-of-origin image construct
Carneiro, Jorge Manoel Teixeira
;
Faria, Flávio Silva
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4411-4420
Persistent link: https://www.econbiz.de/10011554670
Saved in:
10
Luxury cars Made-in-
China
: consequences for
brand
positioning
Bartikowski, Boris
;
Fastoso, Fernando
;
Gierl, Heribert
- In:
Journal of business research : JBR
102
(
2019
),
pp. 288-297
Persistent link: https://www.econbiz.de/10012104002
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