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Chinese consumer decision-making styles : a comparison between the coastal and inland regions
Zhou, Joyce Xin; Arnold, Mark J.; Pereira, Arun; Yu, Jun - In: Journal of business research : JBR 63 (2010) 1, pp. 45-51
Persistent link: https://www.econbiz.de/10003909533
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The standardization-localization dilemma of brand communications for luxury fashion retailers' internationalization into China
Liu, Sindy; Perry, Patsy; Moore, Christopher; Warnaby, Gary - In: Journal of business research : JBR 69 (2016) 1, pp. 357-364
Persistent link: https://www.econbiz.de/10011417742
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A tale of two forms of proximity : geography and market
Chung, Chune Young; Sul, Hong Kee; Wang, Kainan - In: Journal of business research : JBR 122 (2021), pp. 14-23
Persistent link: https://www.econbiz.de/10012420327
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Application of hedonic price modeling to consumer packaged goods using store scanner data
Martínez-Garmendia, Josué - In: Journal of business research : JBR 63 (2010) 7, pp. 690-696
Persistent link: https://www.econbiz.de/10003984855
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Expropriation risk and housing prices : evidence from an emerging market
Contreras, Víctor; Garay, Urbi; Santos, Miguel Angel; … - In: Journal of business research : JBR 67 (2014) 5, pp. 935-942
Persistent link: https://www.econbiz.de/10010364078
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Advanced modeling of online consumer behavior : the moderating roles of hedonism and culture
Richard, Marie-Odile; Habibi, Mohammad Reza - In: Journal of business research : JBR 69 (2016) 3, pp. 1103-1119
Persistent link: https://www.econbiz.de/10011440229
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How psychological distance shapes hedonic consumption : the moderating role of the need to justify
Didi Alaoui, Mohamed; Valette-Florence, Pierre; Cova, … - In: Journal of business research : JBR 146 (2022), pp. 57-69
Persistent link: https://www.econbiz.de/10013271375
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Color intensity variations and art prices : an examination of Latin American art
Garay, Urbi; Pérez, Eduardo; Pulga, Fredy - In: Journal of business research : JBR 147 (2022), pp. 158-176
Persistent link: https://www.econbiz.de/10013271482
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So fun! : how fun brand names affect forgiveness of hedonic and utilitarian products
Rathee, Shelly; Masters, Tamara M.; Yu-Buck, Grace F. - In: Journal of business research : JBR 139 (2022), pp. 44-55
Persistent link: https://www.econbiz.de/10013194148
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Hedonic myopia : emphasizing hedonic benefits of non-perishable food makes consumers insensitive to expiration dates in food purchase
Choi, Kang Jun; Jia, He; Lee, Jae Young; Kim, B. Kyu; … - In: Journal of business research : JBR 138 (2022), pp. 193-202
Persistent link: https://www.econbiz.de/10013197803