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Advertising as Monopolization...
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Advertising
171
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Advertising effects
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Consumer behaviour
104
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104
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Martín Herrán, Guiomar
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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Journal of business research : JBR
MPRA Paper
834
Economics Papers from University Paris Dauphine
628
CESifo Working Paper
520
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428
CEPR Discussion Papers
330
SpringerLink / Bücher
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Technological forecasting & social change : an international journal
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Journal of advertising research
243
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International journal of advertising : the review of marketing communications
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Telecommunications policy : the international journal of digital economy, data sciences and new media
213
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196
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International journal of advertising : the quarterly review of marketing communications
186
Journal of advertising
185
ERIM Report Series Research in Management
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IZA Discussion Paper
183
Working paper / National Bureau of Economic Research, Inc.
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ZEW Discussion Papers
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Journal of advertising : official publication of the American Academy of Advertising
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Annals of Faculty of Economics
165
NBER Working Papers
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Antitrust Chronicle
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Journal of marketing communications
152
Economics letters
150
European Journal of Marketing
149
Discussion paper
146
Management science : journal of the Institute for Operations Research and the Management Sciences
145
International journal of industrial organization
144
Journal of Consumer Marketing
139
Amfiteatru Economic Journal
133
Discussion paper / Tinbergen Institute
129
The AMFITEATRU ECONOMIC journal
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ECONIS (ZBW)
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1
The competitiveness of small network-firm : a practical tool
Díaz-Chao, Ángel
;
Sainz-González, Jorge
; …
- In:
Journal of business research : JBR
69
(
2016
)
5
,
pp. 1769-1774
Persistent link: https://www.econbiz.de/10011451005
Saved in:
2
Knowledge-based human resource management practices, intellectual capital and innovation
Kianto, Aino
;
Saenz, Josune
;
Goya, Nekane Aramburu
- In:
Journal of business research : JBR
81
(
2017
),
pp. 11-20
Persistent link: https://www.econbiz.de/10011771553
Saved in:
3
Humorous
advertising
that travels : a review and call for research
Crawford, Heather J.
;
Gregory, Gary D.
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 569-577
Persistent link: https://www.econbiz.de/10010496177
Saved in:
4
Upgrade pricing, market growth, and social welfare
Zhao, Hao
;
Jagpal, Sharan
- In:
Journal of business research : JBR
62
(
2009
)
7
,
pp. 713-718
Persistent link: https://www.econbiz.de/10003862026
Saved in:
5
On the evolution of
monopoly
pricing the internet-assisted search markets
García Gallego, Aurora
;
Georgantzís, Nikolaos
; …
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 795-801
Persistent link: https://www.econbiz.de/10010363311
Saved in:
6
Tobin's q ratio,
monopoly
earnings, risk, and dividend policy
Stevens, Jerry L.
- In:
Journal of business research : JBR
14
(
1986
)
3
,
pp. 213-223
Persistent link: https://www.econbiz.de/10001021682
Saved in:
7
Book essay on Flemming Hansen and Sverre Riis Christensen (2007), Emotions,
advertising
and consumer choice
Trujillo, Carlos A.
- In:
Journal of business research : JBR
61
(
2008
)
9
,
pp. 982-985
Persistent link: https://www.econbiz.de/10003732092
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8
Dynamic market impacts of generic dairy
advertising
Nicholson, Charles F.
;
Kaiser, Harry M.
- In:
Journal of business research : JBR
61
(
2008
)
11
,
pp. 1125-1135
Persistent link: https://www.econbiz.de/10003766630
Saved in:
9
The role of gender and personality traits in response to ads using violent images to promote consumption of sports entertainment
McDaniel, Stephen R.
;
Lim, Choong Hoon
;
Mahan, Joseph E.
- In:
Journal of business research : JBR
60
(
2007
)
6
,
pp. 606-612
Persistent link: https://www.econbiz.de/10003486973
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10
Nostalgia in post-socialist Russia: exploring applications to
advertising
strategy
Holak, Susan L.
;
Matveev, Alexei V.
;
Havlena, William J.
- In:
Journal of business research : JBR
60
(
2007
)
6
,
pp. 649-655
Persistent link: https://www.econbiz.de/10003487048
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