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Why wouldn't green appeal drive purchase intention? : moderation effects of consumption values in the UK and China
Silva, Muthu de; Wang, Pengji; Kuah, Adrian T. H. - In: Journal of business research : JBR 122 (2021), pp. 713-724
Persistent link: https://www.econbiz.de/10012420610
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Understanding the effects of retailer- and manufacturer-provided sustainability labels on product evaluations and purchase-related outcomes
Cho, Yoon-Na; Berry, Christopher - In: Journal of business research : JBR 100 (2019), pp. 73-85
Persistent link: https://www.econbiz.de/10012023780
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Transformative green marketing : impediments and opportunities
Polonsky, Michael Jay - In: Journal of business research : JBR 64 (2011) 12, pp. 1311-1319
Persistent link: https://www.econbiz.de/10009382480
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Going green : how different advertising appeals impact green consumption behavior
Yang, Defeng; Lu, Yue; Zhu, Wenting; Su, Chenting - In: Journal of business research : JBR 68 (2015) 12, pp. 2663-2675
Persistent link: https://www.econbiz.de/10011399668
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Company environmental performance and consumer purchase intentions
Grimmer, Martin; Bingham, Timothy - In: Journal of business research : JBR 66 (2013) 10, pp. 1945-1953
Persistent link: https://www.econbiz.de/10009772323
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Green marketing' functions in building corporate image in the retail setting
Ko, Eunju; Hwang, Yoo Kyung; Kim, Eun Young - In: Journal of business research : JBR 66 (2013) 10, pp. 1709-1715
Persistent link: https://www.econbiz.de/10009772387
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Pro-environmental behaviors for thee but not for me : green giants, green Gods, and external environmental locus of control
Kalamas, Maria; Cleveland, Mark; Laroche, Michel - In: Journal of business research : JBR 67 (2014) 2, pp. 12-22
Persistent link: https://www.econbiz.de/10010237688
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Consumers' green involvement and the persuasive effects of emotional versus functional ads
Matthes, Jörg; Wonneberger, Anke; Schmuck, Desirée - In: Journal of business research : JBR 67 (2014) 9, pp. 1885-1893
Persistent link: https://www.econbiz.de/10010379213
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Green buying behavior and the theory of consumption values : a fuzzy-set approach
Gonc̦alves, Helena Martins; Lourenço, Tiago Ferreira; … - In: Journal of business research : JBR 69 (2016) 4, pp. 1484-1491
Persistent link: https://www.econbiz.de/10011447375
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Matching green messages with brand positioning to improve brand evaluation
Luz, Victoria Vilasanti da; Mantovani, Danielle; … - In: Journal of business research : JBR 119 (2020), pp. 25-40
Persistent link: https://www.econbiz.de/10012416925