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Testing the predictive power of PLS through cross-validation in banking
Reguera-Alvarado, Nuria; Blanco-Oliver, Antonio; … - In: Journal of business research : JBR 69 (2016) 10, pp. 4685-4693
Persistent link: https://www.econbiz.de/10011554754
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Do key account managers focus too much on commercial performance? : a cognitive mapping application
Durif, Fabien; Geay, Bénédicte; Graf, Raoul - In: Journal of business research : JBR 66 (2013) 9, pp. 1559-1567
Persistent link: https://www.econbiz.de/10009757029
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How to grow a brand : retain or acquire customers?
Riebe, Erica; Wright, Malcolm; Stern, Philip; Sharp, Byron - In: Journal of business research : JBR 67 (2014) 5, pp. 990-997
Persistent link: https://www.econbiz.de/10010364060
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How does relationship quality sustain the rich world's poorest businesses?
Hani, Umme; Akter, Shahriar; Wickramasinghe, Ananda; … - In: Journal of business research : JBR 133 (2021), pp. 297-308
Persistent link: https://www.econbiz.de/10012590298
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Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone; Ballerini, Jacopo; Santoro, Gabriele; … - In: Journal of business research : JBR 172 (2024), pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
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I (heart) social ventures : identification and social media engagement
Hall-Phillips, Adrienne; Park, Joohyung; Chung, Te-Lin; … - In: Journal of business research : JBR 69 (2016) 2, pp. 484-491
Persistent link: https://www.econbiz.de/10011435941
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Symbolic drivers of consumer-brand identification and disidentification
Wolter, Jeremy S.; Brach, Simon; Cronin, J. J.; Bonn, … - In: Journal of business research : JBR 69 (2016) 2, pp. 785-793
Persistent link: https://www.econbiz.de/10011436273
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To be or not to be (loyal) : is there a recipe for customer loyalty in the B2B context?
Russo, Ivan; Confete, Ilenia; Gligor, David M.; Autry, … - In: Journal of business research : JBR 69 (2016) 2, pp. 888-896
Persistent link: https://www.econbiz.de/10011436340
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Emphasizing brand heritage : does it work? And how?
Rose, Gregory; Merchant, Altaf; Orth, Ulrich R.; … - In: Journal of business research : JBR 69 (2016) 2, pp. 936-943
Persistent link: https://www.econbiz.de/10011436369
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How do firms benefit from customer complaints?
Yılmaz, Çengiz; Varnali, Kaan; Kasnakoglu, Berna Tari - In: Journal of business research : JBR 69 (2016) 2, pp. 944-955
Persistent link: https://www.econbiz.de/10011436370