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Brain Imaging Analysis
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Journal of business research : JBR
IZA Discussion Papers
131
Discussion paper series / IZA
99
IZA Discussion Paper
55
MPRA Paper
36
Working paper / National Bureau of Economic Research, Inc.
33
SpringerLink / Bücher
30
NBER working paper series
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26
CESifo Working Paper
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NBER Working Paper
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Discussion paper / Centre for Economic Policy Research
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Policy research working paper : WPS
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CReAM Discussion Paper Series
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Journal of economic behavior & organization : JEBO
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CESifo Working Paper Series
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Revue d'économie politique
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Springer eBook Collection
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Working Paper
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Discussion paper / Institut de Recherches Économiques et Sociales de l'Université Catholique de Louvain
16
Recherches économiques de Louvain
16
The American economic review
16
The journal of economic methodology
16
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
16
International migration
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Neuroeconomics
15
Neuroeconomics and the firm
15
Journal of economic psychology : research in economic psychology and behavioral economics
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The international migration of health workers : ethics, rights and justice
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World development : the multi-disciplinary international journal devoted to the study and promotion of world development
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Department working papers / Bar-Ilan University, Department of Economics
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Games and economic behavior
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Journal of advertising research
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Research policy : policy, management and economic studies of science, technology and innovation
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ZEF discussion papers on development policy
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Building organizational resilience with neuroleadership
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CEPR Discussion Papers
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Neuroökonomie : Grundlagen - Methoden - Anwendungen
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1
Neurostrategy : a scientometric analysis of marriage between
neuroscience
and strategic management
Kaur, Vaneet
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014535015
Saved in:
2
Returnee directors and green innovation
Tawiah, Vincent Konadu
;
Gyapong, Ernest
;
Usman, Muhammad
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014548071
Saved in:
3
Research in reverse : ad testing using an inductive consumer
neuroscience
approach
Daugherty, Terry
;
Hoffman, Ernest
;
Kennedy, Kathleen
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3168-3176
Persistent link: https://www.econbiz.de/10011507970
Saved in:
4
Brain buzz for Facebook? : neural indicators of SNS content engagement
Zhang, Jing
;
Yun, Jin Ho
;
Lee, Eun-Ju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 444-452
Persistent link: https://www.econbiz.de/10012544855
Saved in:
5
Is it an error to communicate CSR strategies? : neural differences among consumers when processing CSR messages
Guerrero Medina, Carlos Alberto
;
Martínez-Fiestas, Myriam
- In:
Journal of business research : JBR
126
(
2021
),
pp. 99-112
Persistent link: https://www.econbiz.de/10012494235
Saved in:
6
Demystifying neuromarketing
Lim, Weng Marc
- In:
Journal of business research : JBR
91
(
2018
),
pp. 205-220
Persistent link: https://www.econbiz.de/10011902933
Saved in:
7
Looking beyond traditional measures of advertising impact : using neuroscientific methods to evaluate social marketing messages
Gountas, John
;
Gountas, Sandra
;
Ciorciari, Joseph
; …
- In:
Journal of business research : JBR
105
(
2019
),
pp. 121-135
Persistent link: https://www.econbiz.de/10012128491
Saved in:
8
Can neuromarketing add value to the traditional marketing research? : an exemplary experiment with functional near-infrared spectroscopy (fNIRS)
Meyerding, Stephan G. H.
;
Mehlhose, Clara M.
- In:
Journal of business research : JBR
107
(
2020
),
pp. 172-185
Persistent link: https://www.econbiz.de/10012156733
Saved in:
9
Gamification : a cognitive-emotional view
Mullins, Jeffrey K.
;
Sabherwal, Rajiv
- In:
Journal of business research : JBR
106
(
2020
),
pp. 304-314
Persistent link: https://www.econbiz.de/10012158370
Saved in:
10
Exploring the boundaries of neuromarketing through systematic investigation
Bhardwaj, Shikha
;
Rana, Gunjan A.
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468813
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