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The impact of brand portfolios on organizational attractiveness
Brunner, Christian Boris; Baum, Matthias - In: Journal of business research : JBR 106 (2020), pp. 182-195
Persistent link: https://www.econbiz.de/10012158348
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Corporate rebranding : an internal perspective
Joseph, Abraham; Gupta, Suraksha; Wang, Yichuan; … - In: Journal of business research : JBR 130 (2021), pp. 709-723
Persistent link: https://www.econbiz.de/10012544901
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Unpacking the relationship between employee brand ambassadorship and employee social media usage through employee wellbeing in workplace : a theoretical contribution
Sakka, Georgia; Ahammad, Mohammad F. - In: Journal of business research : JBR 119 (2020), pp. 354-363
Persistent link: https://www.econbiz.de/10012416994
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Brand orientation, employer branding and internal branding : do they effect on recruitment during the COVID-19 pandemic?
Kucherov, Dmitry G.; Tsybova, Victoria S.; Lisovskaia, … - In: Journal of business research : JBR 151 (2022), pp. 126-137
Persistent link: https://www.econbiz.de/10013459158
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Brand equity in hospital marketing
Kim, Kyung Hoon; Kim, Kang-Sik; Kim, Dong Yul; Kim, Jong Ho - In: Journal of business research : JBR 61 (2008) 1, pp. 75-82
Persistent link: https://www.econbiz.de/10003597171
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Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section
Hemsley-Brown, Jane; Melewar, T. C.; Bang, Nguyen; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3019-3022
Persistent link: https://www.econbiz.de/10011507891
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Unveiling front-line employees' brand construal types during corporate brand promise delivery : a multi-study analysis
Boukis, Achilleas; Khanyapuss Punjaisri; Balmer, John M.T. - In: Journal of business research : JBR 131 (2021), pp. 673-685
Persistent link: https://www.econbiz.de/10012545101
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Corporate citizenship : challenging the corporate centricity in corporate marketing
Andersen, Sophie Esmann; Johansen, Trine Susanne - In: Journal of business research : JBR 131 (2021), pp. 686-699
Persistent link: https://www.econbiz.de/10012545106
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Marketing and family firms : theoretical roots, research trajectories, and themes
Beliaeva, Tatiana; Ferasso, Marcos; Kraus, Sascha; … - In: Journal of business research : JBR 144 (2022), pp. 66-79
Persistent link: https://www.econbiz.de/10013184956
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Conceptualizing country-of-origin image as a country-specific advantage : an insider perspective
Suter, Mariana Bassi; Munjal, Surender; Borini, Felipe … - In: Journal of business research : JBR 134 (2021), pp. 415-427
Persistent link: https://www.econbiz.de/10012643817