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Credit card behavior, financial styles, and heuristics
Shefrin, Hersh; Nicols, Christina M. - In: Journal of business research : JBR 67 (2014) 8, pp. 1679-1687
Persistent link: https://www.econbiz.de/10010379249
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Consumer over-indebtedness : a review and future research agenda
Leandro, Julio Cesar; Botelho, Delane - In: Journal of business research : JBR 145 (2022), pp. 535-551
Persistent link: https://www.econbiz.de/10013197926
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Temptation's itch : mindlessness, acceptance, and mindfulness in a debt management program
Celsi, Mary Wolfinbarger; Nelson, Russel P.; Dellande, … - In: Journal of business research : JBR 77 (2017), pp. 81-94
Persistent link: https://www.econbiz.de/10011729896
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Prior disclosure of product placement : the more explicit the disclosure, the better the brand recall and brand attitude
Chan, Fong Yee - In: Journal of business research : JBR 120 (2020), pp. 31-41
Persistent link: https://www.econbiz.de/10012417086
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Consumer responses to offline and online low price signals : the role of cognitive elaboration
Dutta, Sujay; Bhowmick, Sandeep - In: Journal of business research : JBR 62 (2009) 6, pp. 629-635
Persistent link: https://www.econbiz.de/10003854676
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Looking more or less alike : determinants of perceived visual similarity between copycat and leading brands
Miceli, Gaetano Nino; Pieters, Rik - In: Journal of business research : JBR 63 (2010) 11, pp. 1121-1128
Persistent link: https://www.econbiz.de/10008696692
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Effects of age, need for cognition, and affective intensity on advertising effectiveness
McKay-Nesbitt, Jane; Manchanda, Rajesh V.; Smith, Malcolm C. - In: Journal of business research : JBR 64 (2011) 1, pp. 12-17
Persistent link: https://www.econbiz.de/10008806368
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Sponsorship portfolio as a brand-image creation strategy
Chien, P. Monica; Cornwell, T. Bettina; Pappu, Ravi - In: Journal of business research : JBR 64 (2011) 2, pp. 142-149
Persistent link: https://www.econbiz.de/10008839686
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Testing to prevent bad translation : brand name conversions in Chinese-English contexts
Kum, Doreen; Lee, Yih Hwai; Qiu, Cheng - In: Journal of business research : JBR 64 (2011) 6, pp. 594-600
Persistent link: https://www.econbiz.de/10008988778
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Impact of retail environment extraordinariness on customer self-concept
Kaltcheva, Velitchka D.; Patino, Anthony; Chebat, … - In: Journal of business research : JBR 64 (2011) 6, pp. 551-557
Persistent link: https://www.econbiz.de/10008988833