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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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ECONIS (ZBW)
2,097
USB Cologne (EcoSocSci)
1
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1
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1
Measuring value levers : experimental and contingent approaches
Hernández, Penélope
;
Vila, José
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 775-778
Persistent link: https://www.econbiz.de/10010363331
Saved in:
2
The effect of customer-perceived value when paying for a product with personal data : a real-life experimental study
Fehrenbach, David
;
Herrando, Carolina
- In:
Journal of business research : JBR
137
(
2021
),
pp. 222-232
Persistent link: https://www.econbiz.de/10012665707
Saved in:
3
Preference for partner or servant brand roles depends on consumers' power distance belief
Van Esch, Patrick
;
Cui, Yuanyuan
;
Sledge, April
;
Das, Gopal
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014302557
Saved in:
4
Eliciting managerial willingness to invest : a revealed-preference approach
Kang, Qiang
;
Liu, Qiao
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10013492750
Saved in:
5
Luxury cars Made-in-China : consequences for brand positioning
Bartikowski, Boris
;
Fastoso, Fernando
;
Gierl, Heribert
- In:
Journal of business research : JBR
102
(
2019
),
pp. 288-297
Persistent link: https://www.econbiz.de/10012104002
Saved in:
6
"Seeing is being" : consumer culture and the positioning of premium cars in China
Bartikowski, Boris
;
Cleveland, Mark
- In:
Journal of business research : JBR
77
(
2017
),
pp. 195-202
Persistent link: https://www.econbiz.de/10011729911
Saved in:
7
Adoption barriers and resistance to sustainable solutions in the automotive sector
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Pankalla, Lars
; …
- In:
Journal of business research : JBR
64
(
2011
)
11
,
pp. 1201-1206
Persistent link: https://www.econbiz.de/10009380532
Saved in:
8
Broadening an understanding of problem
gambling
: the lifestyle consumption community of sports betting
Gordon, Ross
;
Gurrieri, Lauren
;
Chapman, Michael
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2164-2172
Persistent link: https://www.econbiz.de/10011373097
Saved in:
9
Multilevel environment induced impulsive
gambling
Wong, IpKin Anthony
;
Prentice, Catherine
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2102-2108
Persistent link: https://www.econbiz.de/10011373144
Saved in:
10
Casino marketing, problem gamblers or loyal customers?
Prentice, Catherine
;
Wong, IpKin Anthony
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2084-2092
Persistent link: https://www.econbiz.de/10011373152
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