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Indian consumers' purchase intention toward a United States versus local brand
Kumar, Archana; Lee, Hyun-joo; Kim, Youn-kyung - In: Journal of business research : JBR 62 (2009) 5, pp. 521-527
Persistent link: https://www.econbiz.de/10003846858
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Factors impacting responses to cause-related marketing in India and the United States : novelty, altruistic motives, and company origin
La Ferle, Carrie; Kuber, Gayatri; Edwards, Steven M. - In: Journal of business research : JBR 66 (2013) 3, pp. 364-373
Persistent link: https://www.econbiz.de/10009720287
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Studying low-literate consumers through experimental methods : implications for subsistence marketplaces
Gau, Roland; Jae, Haeran; Viswanathan, Madhu - In: Journal of business research : JBR 65 (2012) 12, pp. 1683-1691
Persistent link: https://www.econbiz.de/10009683170
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A moderated mediation model for e-impulse buying tendency, customer satisfaction and intention to continue e-shopping
Goel, Pooja; Parayitam, Satyanarayana; Sharma, Anuj; … - In: Journal of business research : JBR 142 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013168094
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Towards a circular economy : an emerging economies context
Patwa, Nitin; Sivarajah, Uthayasankar; Seetharaman, Arumugam - In: Journal of business research : JBR 122 (2021), pp. 725-735
Persistent link: https://www.econbiz.de/10012420618
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Factors shaping attitude of voters about celebrity politicians : direct and indirect effects
Banerjee, Saikat; Chaudhuri, Bibek Ray - In: Journal of business research : JBR 109 (2020), pp. 210-220
Persistent link: https://www.econbiz.de/10012238051
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Cross-cultural folk-tale-elicitation research on the perceived power, humanistic and religious symbolisms, and use of money
Merchant, Altaf; Rose, Gregory; Martin, Drew; Choi, Sunmee - In: Journal of business research : JBR 74 (2017), pp. 113-119
Persistent link: https://www.econbiz.de/10011675412
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"I show off, so I am well off" : subjective economic well-being and conspicuous consumption in an emerging economy
Jaikumar, Saravana; Singh, Ramendra; Sarin, Ankur - In: Journal of business research : JBR 86 (2018), pp. 386-393
Persistent link: https://www.econbiz.de/10011855365
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Indigenous marketing practices and theories in emerging economies : consumer behavior and retail transformations in India
Dholakia, Ruby R.; Dholakia, Nikhilesh; Chattopadhyay, Atish - In: Journal of business research : JBR 86 (2018), pp. 406-415
Persistent link: https://www.econbiz.de/10011855369
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Materialism and the sharing economy : a cross-cultural study of American and Indian consumers
Davidson, Alexander; Habibi, Mohammad Reza; Laroche, Michel - In: Journal of business research : JBR 82 (2018), pp. 364-372
Persistent link: https://www.econbiz.de/10011771915