Narrow search
Showing 1 - 10 of 2,876
Cover Image
Examining the industrial buying behavior in Indian market : from behavior and cultural perspective for B2B buyers and suppliers
Chatterjee, Sheshadri; Chaudhuri, Ranjan; Vrontis, Demetris - In: Journal of business research : JBR 151 (2022), pp. 86-99
Persistent link: https://www.econbiz.de/10013459145
Cover Image
Performative corporate brand identity in industrial markets : the case of German prosthetics manufacturer Ottobock
Kristal, Samuel; Baumgarth, Carsten; Henseler, Jörg - In: Journal of business research : JBR 114 (2020), pp. 240-253
Persistent link: https://www.econbiz.de/10012257485
Cover Image
Does strategic management of digital technologies influence electronic word-of-mouth (eWOM) and customer loyalty? : empirical insights from B2B platform economy
Belhadi, Amine; Kamble, Sachin S.; Benkhati, Imane; … - In: Journal of business research : JBR 156 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10013534277
Cover Image
business-to-business
Zhou, Zhimin; Ding, Yi; Feng, Wenting; Ke, Nianman - In: Journal of business research : JBR 130 (2021), pp. 364-375
Persistent link: https://www.econbiz.de/10012544812
Cover Image
The determinants of franchise brand loyalty in B2B markets : an emerging market perspective
Nyadzayo, Munyaradzi W.; Matanda, Margaret J.; … - In: Journal of business research : JBR 86 (2018), pp. 435-445
Persistent link: https://www.econbiz.de/10011855371
Cover Image
Linking online niche sales to offline brand conditions
Son, Jungmin; Kim, Jikyung Jeanne; Choi, Jeonghye; Kim, … - In: Journal of business research : JBR 70 (2017), pp. 74-84
Persistent link: https://www.econbiz.de/10011620252
Cover Image
Characterizing customer experience management in business markets
Witell, Lars; Kowalkowski, Christian; Perks, Helen; … - In: Journal of business research : JBR 116 (2020), pp. 420-430
Persistent link: https://www.econbiz.de/10012257638
Cover Image
Transformative marketing in the new normal : a novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions
Lim, Weng Marc - In: Journal of business research : JBR 160 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014293937
Cover Image
Early-mover advantages at cross-border business-to-business e-commerce portals
Deng, Ziliang; Wang, Zeyu - In: Journal of business research : JBR 69 (2016) 12, pp. 6002-6011
Persistent link: https://www.econbiz.de/10011597679
Cover Image
Moving towards digital platforms revolution? : antecedents, determinants and conceptual framework for offline B2B networks
Peruchi, Diego Falcão; Pacheco, Diego Augusto de Jesus; … - In: Journal of business research : JBR 142 (2022), pp. 344-363
Persistent link: https://www.econbiz.de/10013168297