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Advertising
171
Werbung
167
Consumer behaviour
129
Konsumentenverhalten
129
Advertising effects
118
Werbewirkung
118
Measurement
80
Messung
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Diamantopoulos, Adamantios
4
Ford, John B.
4
Merchant, Altaf
4
Septianto, Felix
4
Spielmann, Nathalie
4
Bellman, Steven
3
Cadogan, John W.
3
Choi, Yung Kyun
3
Jain, Varsha
3
Laroche, Michel
3
Richard, Marie-Odile
3
Akrout, Houcine
2
Bartikowski, Boris
2
Bove, Liliana L.
2
Burton, Scot
2
Cao, Zixia
2
Cowan, Kirsten
2
Das, Gopal
2
Dass, Mayukh
2
Franke, George R.
2
Gudergan, Siegfried P.
2
Guzman, Francisco
2
Hair, Joseph F.
2
Hopkins, Christopher D.
2
Howard, Matt C.
2
Huhmann, Bruce A.
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Jang, Sungha
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Kashmiri, Saim
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Kim, Alex Jiyoung
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Kim, Jooyoung
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Lee, Nick
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Lei, Jing
2
Martín Herrán, Guiomar
2
Micevski, Milena
2
Monfort, Abel
2
Mukherji, Prokriti
2
Orazi, Davide C.
2
Quach, Sara
2
Reid, Leonard N.
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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Journal of business research : JBR
NBER working paper series
394
Working paper / National Bureau of Economic Research, Inc.
360
NBER Working Paper
330
Journal of advertising research
256
International journal of advertising : the review of marketing communications
216
International journal of advertising : the quarterly review of marketing communications
195
Journal of advertising
185
Journal of advertising : official publication of the American Academy of Advertising
170
Discussion paper series / IZA
168
European Journal of Marketing
165
SpringerLink / Bücher
161
Journal of marketing communications
157
European journal of operational research : EJOR
146
OECD Environment Statistics
141
Journal of Consumer Marketing
139
Insurance / Mathematics & economics
124
Working paper
119
Policy research working paper : WPS
115
Management science : journal of the Institute for Operations Research and the Management Sciences
114
IZA Discussion Paper
112
Economics letters
107
CESifo working papers
98
Applied economics
97
Discussion paper / Centre for Economic Policy Research
95
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
95
Journal of retailing and consumer services
89
Working paper series
89
Working paper / Oxford Poverty & Human Development Initiative
86
IZA Discussion Papers
85
Journal of promotion management : JPM
85
World Bank E-Library Archive
85
European journal of marketing : EJM
84
Young Consumers
84
Journal of marketing
82
Marketing Science
81
World Bank Policy Research Working Paper
80
Journal of economic inequality
78
Journal of marketing research : JMR
77
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
77
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ECONIS (ZBW)
264
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1
Developing an emic scale to measure ad-evoked nostalgia in a collectivist emerging market, India
Jain, Varsha
;
Merchant, Altaf
;
Roy, Subhadip
;
Ford, John B.
- In:
Journal of business research : JBR
99
(
2019
),
pp. 140-156
Persistent link: https://www.econbiz.de/10012023587
Saved in:
2
Interactive TV
advertising
: iTV ad executional factors
Bellman, Steven
;
Schweda, Anika
;
Varan, Duane
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 831-839
Persistent link: https://www.econbiz.de/10009552455
Saved in:
3
Ethnic brand identity work : responding to authenticity tensions through celebrity endorsement in brand digital self-presentation
Chatzopoulou, Elena
;
Navazhylava, Kseniya
- In:
Journal of business research : JBR
142
(
2022
),
pp. 974-987
Persistent link: https://www.econbiz.de/10013169476
Saved in:
4
A dynamic framework for managing customer engagement on social media
Shawky, Sara
;
Kubacki, Krzysztof
;
Dietrich, Timo
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 567-577
Persistent link: https://www.econbiz.de/10012417378
Saved in:
5
Prosumers' intention to co-create business value and the moderating role of digital media usage
Chatterjee, Sheshadri
;
Mariani, Marcello M.
;
Wamba, …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303697
Saved in:
6
Digital media, control of corruption, and emerging multinational enterprise's FDI entry mode choice
Li, Yi
;
Zhang, Banruo
;
Fan, Di
;
Li, Zijie
- In:
Journal of business research : JBR
130
(
2021
),
pp. 247-259
Persistent link: https://www.econbiz.de/10012544833
Saved in:
7
Humorous
advertising
that travels : a review and call for research
Crawford, Heather J.
;
Gregory, Gary D.
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 569-577
Persistent link: https://www.econbiz.de/10010496177
Saved in:
8
Book essay on Flemming Hansen and Sverre Riis Christensen (2007), Emotions,
advertising
and consumer choice
Trujillo, Carlos A.
- In:
Journal of business research : JBR
61
(
2008
)
9
,
pp. 982-985
Persistent link: https://www.econbiz.de/10003732092
Saved in:
9
Dynamic market impacts of generic dairy
advertising
Nicholson, Charles F.
;
Kaiser, Harry M.
- In:
Journal of business research : JBR
61
(
2008
)
11
,
pp. 1125-1135
Persistent link: https://www.econbiz.de/10003766630
Saved in:
10
The role of gender and personality traits in response to ads using violent images to promote consumption of sports entertainment
McDaniel, Stephen R.
;
Lim, Choong Hoon
;
Mahan, Joseph E.
- In:
Journal of business research : JBR
60
(
2007
)
6
,
pp. 606-612
Persistent link: https://www.econbiz.de/10003486973
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