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Derived versus full name brand extensions
Olavarrieta, Sergio; Torres, Eduardo; Vásquez … - In: Journal of business research : JBR 62 (2009) 9, pp. 899-905
Persistent link: https://www.econbiz.de/10003866449
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Brand equity estimation model
Oliveira, Marta Olivia Rovedder de; Silveira, Cleo Schmitt - In: Journal of business research : JBR 68 (2015) 12, pp. 2560-2568
Persistent link: https://www.econbiz.de/10011399588
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Online brand community engagement : scale development and validation
Baldus, Brian J.; Voorhees, Clay; Calantone, Roger J. - In: Journal of business research : JBR 68 (2015) 5, pp. 978-985
Persistent link: https://www.econbiz.de/10010516642
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Mastering survivorship : how brands facilitate the transformation to heroic survivor
Hollenbeck, Candice R.; Patrick, Vanessa M. - In: Journal of business research : JBR 69 (2016) 1, pp. 73-82
Persistent link: https://www.econbiz.de/10011417102
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Narrative-transportation storylines in luxury brand advertising : motivating consumer engagement
Kim, Jae-Eun; Lloyd, Stephen; Cervellon, Marie-Cécile - In: Journal of business research : JBR 69 (2016) 1, pp. 304-313
Persistent link: https://www.econbiz.de/10011417729
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The impact of attitude functions on luxury brand consumption : an age-based group comparison
Schade, Michael; Hegner, Sabrina; Horstmann, Florian; … - In: Journal of business research : JBR 69 (2016) 1, pp. 314-322
Persistent link: https://www.econbiz.de/10011417730
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Customer commitment to luxury brands : antecedents and consequences
Shukla, Paurav; Banerjee, Madhumita; Singh, Jaywant - In: Journal of business research : JBR 69 (2016) 1, pp. 323-331
Persistent link: https://www.econbiz.de/10011417731
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How price display influences consumer luxury perceptions
Parguel, Béatrice; Delécolle, Thierry; … - In: Journal of business research : JBR 69 (2016) 1, pp. 341-348
Persistent link: https://www.econbiz.de/10011417736
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A typology of brand counterfeiting and imitation based on a semiotic approach
Le Roux, André; Bobrie, François; Thebault, Marinette - In: Journal of business research : JBR 69 (2016) 1, pp. 349-356
Persistent link: https://www.econbiz.de/10011417739
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Cultural identity and consumer ethnocentrism impacts on preference and purchase of domestic versus import brands : an empirical study in China
He, Jianxu; Wang, Cheng Lu - In: Journal of business research : JBR 68 (2015) 6, pp. 1225-1233
Persistent link: https://www.econbiz.de/10010529917