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Co-creating corporate brand identity with online brand communities : a managerial perspective
Essamri, Azzouz; McKechnie, Sally; Winklhofer, Heidi - In: Journal of business research : JBR 96 (2019), pp. 366-375
Persistent link: https://www.econbiz.de/10011981083
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Designing corporate brand experience in an online context : a qualitative insight
Zalfa Laili Hamzah; Sharifah Faridah Syed Alwi; Md. Nor … - In: Journal of business research : JBR 67 (2014) 11, pp. 2299-2310
Persistent link: https://www.econbiz.de/10010401991
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Unveiling front-line employees' brand construal types during corporate brand promise delivery : a multi-study analysis
Boukis, Achilleas; Khanyapuss Punjaisri; Balmer, John M.T. - In: Journal of business research : JBR 131 (2021), pp. 673-685
Persistent link: https://www.econbiz.de/10012545101
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Social media services branding : the use of corporate brand names
Swani, Kunal; Milne, George R.; Miller, Elizabeth G. - In: Journal of business research : JBR 125 (2021), pp. 785-797
Persistent link: https://www.econbiz.de/10012494177
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Public sector corporate branding and customer orientation
Whelan, Susan; Davies, Gary; Walsh, Margaret; Bourke, Rita - In: Journal of business research : JBR 63 (2010) 11, pp. 1164-1171
Persistent link: https://www.econbiz.de/10008696681
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Projecting corporate brand image and behavioral response in business schools : cognitive or affective brand attributes?
Sharifah Faridah Syed Alwi; Kitchen, Philip J. - In: Journal of business research : JBR 67 (2014) 11, pp. 2324-2336
Persistent link: https://www.econbiz.de/10010401986
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The role of corporate brand image for B2B relationships of logistics service providers in China
Balmer, John M. T.; Lin, Zhibin; Chen, Weifeng; He, Xinming - In: Journal of business research : JBR 117 (2020), pp. 850-861
Persistent link: https://www.econbiz.de/10012288105
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Technology, brand and people : branding, identity, image and reputation in the emerging technology-mediated world
Pantano, Eleonora; Dennis, Charles; Melewar, T. C. - In: Journal of business research : JBR 119 (2020), pp. 410-411
Persistent link: https://www.econbiz.de/10012417005
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Signaling stewardship and the value of family in a brand heritage Identity : a cross-cultural study of wineries
Spielmann, Nathalie; Discua Cruz, Allan; Tyler, Beverly B. - In: Journal of business research : JBR 153 (2022), pp. 35-45
Persistent link: https://www.econbiz.de/10013533851
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The coincidence of private branding and foreign sourcing : is there a causality direction?
Chen, Shih-Fen S.; Liaw, Chya-Yi E. - In: Journal of business research : JBR 108 (2020), pp. 268-276
Persistent link: https://www.econbiz.de/10012175329