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The power of persuasion : a gu...
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Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
123
The journal of personal selling & sales management : JPSSM
111
SpringerLink / Bücher
83
Journal of economic psychology : research in economic psychology and behavioral economics
82
Psychology & marketing
61
Journal of personal selling & sales management : JPSSM
57
Journal of advertising : official publication of the American Academy of Advertising
48
The journal of business & industrial marketing
43
Journal of consumer research : JCR ; an interdisciplinary bimonthly
38
Journal of marketing
36
Journal of the Academy of Marketing Science
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Springer eBook Collection
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Journal of Business & Industrial Marketing
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Europäische Hochschulschriften / 5
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Journal of advertising research
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Journal of marketing education : JME
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Discussion paper / Centre for Economic Policy Research
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International journal of advertising : the quarterly review of marketing communications
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Journal of marketing research : JMR
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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The journal of socio-economics
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of retailing and consumer services
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NBER working paper series
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The Cambridge handbook of psychology and economic behaviour
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The journal of real estate finance and economics
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European journal of marketing : EJM
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International journal of advertising : the review of marketing communications
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Journal of business-to-business marketing
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Working paper / National Bureau of Economic Research, Inc.
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Marketing : ZFP ; journal of research and management
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Springer eBook Collection / Business and Economics
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Journal of retailing
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Research
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European journal of marketing
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European journal of operational research : EJOR
15
Happiness, economics and politics : towards a multi-disciplinary approach
15
Journal of business ethics : JOBE
15
NBER Working Paper
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Buying while expecting to sell : the economic psychology of online resale
Chu, Hsunchi
;
Liao, Shuling
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 1073-1078
Persistent link: https://www.econbiz.de/10008652779
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2
Evolutionary psychological consumer research : bold, bright, but better with behavior
Otterbring, Tobias
;
Sundie, Jill
;
Li, Yexin Jessica
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 473-484
Persistent link: https://www.econbiz.de/10012417155
Saved in:
3
The marketing of evolutionary psychology
Saad, Gad
- In:
Journal of business research : JBR
120
(
2020
),
pp. 485-491
Persistent link: https://www.econbiz.de/10012417156
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4
Book essay on Flemming Hansen and Sverre Riis Christensen (2007), Emotions, advertising and consumer choice
Trujillo, Carlos A.
- In:
Journal of business research : JBR
61
(
2008
)
9
,
pp. 982-985
Persistent link: https://www.econbiz.de/10003732092
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5
Effects of comparative advertising format on consumer responses : the moderating effects of brand image and attribute relevance
Yagci, Mehmet I.
;
Biswas, Abhijit
;
Dutta, Sujay
- In:
Journal of business research : JBR
62
(
2009
)
8
,
pp. 768-774
Persistent link: https://www.econbiz.de/10003861041
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6
Emotional advertising : revisiting the role of product category
Geuens, Maggie
;
Pelsmacker, Patrick de
;
Faseur, Tine
- In:
Journal of business research : JBR
64
(
2011
)
4
,
pp. 418-426
Persistent link: https://www.econbiz.de/10008859021
Saved in:
7
Multi-sensory sculpting (MSS) : eliciting embodied brand knowledge via multi-sensory metaphors
Wallpach, Sylvia von
;
Kreuzer, Maria
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1325-1331
Persistent link: https://www.econbiz.de/10009756013
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8
Consumers' green involvement and the persuasive effects of emotional versus functional ads
Matthes, Jörg
;
Wonneberger, Anke
;
Schmuck, Desirée
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 1885-1893
Persistent link: https://www.econbiz.de/10010379213
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9
Why Susie owns Starbucks : the name letter effect in security selection
Knewtson, Heather S.
;
Sias, Richard W.
- In:
Journal of business research : JBR
63
(
2010
)
12
,
pp. 1324-1327
Persistent link: https://www.econbiz.de/10008747482
Saved in:
10
Multisensory consumer-computer interaction
Velasco, Carlos
;
Sunaga, Tsutomu
;
Narumi, Takuji
; …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 716-719
Persistent link: https://www.econbiz.de/10012643956
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