//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Kundenkommunikation bei Events...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Erfolgsfaktor
85
Success factor
85
Communication
62
Kommunikation
55
Consumer behaviour
28
Konsumentenverhalten
28
Business start-up
26
Unternehmensgründung
26
Entrepreneurship
25
Entrepreneurship approach
25
Firm performance
23
Unternehmenserfolg
23
Innovation
20
Brand management
17
Markenführung
17
Public relations
17
Social Web
17
Social web
17
Öffentlichkeitsarbeit
17
Beziehungsmarketing
16
Event marketing
16
Relationship marketing
16
Event-Marketing
15
Marketing management
15
Marketingmanagement
15
Corporate Social Responsibility
14
Corporate social responsibility
14
Innovation management
14
Innovationsmanagement
14
Internal communication
14
Interne Kommunikation
14
Customer satisfaction
13
Kundenzufriedenheit
13
New product development
13
Produktentwicklung
13
Internet marketing
11
Online-Marketing
11
Unternehmen
11
Confidence
10
Enterprise
10
more ...
less ...
Online availability
All
Undetermined
120
Free
2
Type of publication
All
Article
176
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
175
Aufsatz in Zeitschrift
175
Konferenzschrift
2
Collection of articles of several authors
1
Conference paper
1
Conference proceedings
1
Konferenzbeitrag
1
Sammelwerk
1
more ...
less ...
Language
All
English
175
Undetermined
3
Author
All
Awruk, Katarzyna
5
Staniewski, Marcin W.
4
Cui, Anna Shaojie
3
D'Alessandro, Steven
3
Kumar, M. V. Shyam
3
Scheinbaum, Angeline Close
3
Badrinarayanan, Vishag
2
Belei, Nina
2
Bolander, Willy
2
Brakus, J. Joško
2
Cambré, Bart
2
Colladon, Andrea Fronzetti
2
Edwards, John
2
Hinson, Robert
2
Horváth, Csilla
2
Jacobs, Sofie
2
Jia, Ming
2
Kadić-Maglajlić, Selma
2
Kitchen, Philip J.
2
Lacey, Russell
2
Miles, Morgan P.
2
Morsing, Mette
2
Nielsen, Bo Bernhard
2
Pham, Michel T.
2
Sarstedt, Marko
2
Shaalan, Ahmed
2
Staniewski, Marcin Waldemar
2
Tourky, Marwa
2
Voss, Kevin E.
2
Vrontis, Demetris
2
Zahoor, Nadia
2
Zhang, Zhe
2
Adomako, Samuel
1
Ahsan, Mujtaba
1
Aktas, Gurhan
1
Alegre, Inés
1
Ali, Murad
1
Alpenberg, Jan
1
Altay-Salih, Aslihan
1
Altinay, Levent
1
more ...
less ...
Institution
All
COTIM <1, 1995, Newport, RI>
1
Published in...
All
Journal of business research : JBR
SpringerLink / Bücher
2,602
Europäische Hochschulschriften / 5
638
Springer eBook Collection
634
Gabler Edition Wissenschaft
550
Springer eBook Collection / Business and Economics
476
Research
421
Lehrbuch
297
Ifo Schnelldienst
244
Working paper / National Bureau of Economic Research, Inc.
231
NBER working paper series
205
essentials
186
ifo Schnelldienst
170
Gabler Research
164
NBER Working Paper
151
DUV / Wirtschaftswissenschaft
150
Discussion paper / Centre for Economic Policy Research
144
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
141
Neue betriebswirtschaftliche Forschung : Nbf
137
Gabler-Edition Wissenschaft
132
International journal of project management : the journal of The International Project Management Association
132
Games and economic behavior
130
Springer eBook Collection / Business and Management
119
Hamburger Schriften zur Marketingforschung
116
Industrial marketing management : the international journal for industrial and high-tech firms
114
Edward Elgar E-Book Archive
111
Discussion paper series / IZA
107
Journal of economic behavior & organization : JEBO
104
Berichte aus der Betriebswirtschaft
100
Springer eBooks / Business and Economics
100
Wirtschaftswissenschaft
97
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
95
Essentials
94
Harvard-Business-Manager : das Wissen der Besten
94
CESifo working papers
92
Harvard business review : HBR
92
Corporate communications : an international journal
89
Journal of economic theory
88
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
87
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
85
more ...
less ...
Source
All
ECONIS (ZBW)
176
USB Cologne (EcoSocSci)
2
Showing
1
-
10
of
178
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Understanding online event experience : the importance of
communication
, engagement and interaction
Kharouf, Husni
;
Biscaia, Rui
;
Garcia-Perez, Alexeis
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 735-746
Persistent link: https://www.econbiz.de/10012417391
Saved in:
2
Examining the relationship between poker and the gaming volumes of Las Vegas hotel casinos
Suh, Eunju
;
Tsai, Henry
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1651-1658
Persistent link: https://www.econbiz.de/10009757001
Saved in:
3
Special issue Contributions of business-to-business marketing journals
In:
Journal of business research : JBR
38,3
(
1997
)
Persistent link: https://www.econbiz.de/10004346754
Saved in:
4
Market-resistance and Valentine's Day events
Scheinbaum, Angeline Close
;
Zinkhan, George M.
- In:
Journal of business research : JBR
62
(
2009
)
2
,
pp. 200-207
Persistent link: https://www.econbiz.de/10003810556
Saved in:
5
The promoter's role in ticket pricing : implications of real options for optimal posted prices and rationing
Jones, Steven L.
;
Yeoman, John C.
- In:
Journal of business research : JBR
62
(
2009
)
11
,
pp. 1187-1192
Persistent link: https://www.econbiz.de/10003897459
Saved in:
6
The pivotal roles of product knowledge and corporate social responsibility in event sponsorship effectiveness
Lacey, Russell
;
Scheinbaum, Angeline Close
;
Finney, R. …
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1222-1228
Persistent link: https://www.econbiz.de/10008696665
Saved in:
7
Shopping, gambling or shambling? : penny auctions
Robinson, Stacey G.
;
Giebelhausen, Michael D.
;
Cotte, June
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1612-1616
Persistent link: https://www.econbiz.de/10009757009
Saved in:
8
Experiential product attributes and preferences for new products : the role of processing fluency
Brakus, J. Joško
;
Schmitt, Bernd
;
Zhang, Shi
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2291-2298
Persistent link: https://www.econbiz.de/10010401994
Saved in:
9
Event social responsibility : a note to improve outcomes for sponsors and events
Scheinbaum, Angeline Close
;
Lacey, Russell
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 1982-1986
Persistent link: https://www.econbiz.de/10011384219
Saved in:
10
Destination beliefs, event satisfaction and post-visit product receptivity in event marketing : results from a tourism experience
Mainolfi, Giada
;
Marino, Vittoria
- In:
Journal of business research : JBR
116
(
2020
),
pp. 699-710
Persistent link: https://www.econbiz.de/10012257672
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->