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Customized advertising : allowing consumers to directly tailor messages leads to better outcomes for the brand
Douglas Olsen, G.; Pracejus, John W. - In: Journal of business research : JBR 116 (2020), pp. 245-257
Persistent link: https://www.econbiz.de/10012257596
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Narrative-transportation storylines in luxury brand advertising : motivating consumer engagement
Kim, Jae-Eun; Lloyd, Stephen; Cervellon, Marie-Cécile - In: Journal of business research : JBR 69 (2016) 1, pp. 304-313
Persistent link: https://www.econbiz.de/10011417729
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Does telic/paratelic user mode matter on the effectiveness of interactive internet advertising? : a reversal theory perspective
Jung, Jae Min; Hui, Hang Chu Michel; Min, Kyeong Sam; … - In: Journal of business research : JBR 67 (2014) 6, pp. 1303-1309
Persistent link: https://www.econbiz.de/10010365127
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Separate and joint effects of advertising and placement
Uribe, Rodrigo - In: Journal of business research : JBR 69 (2016) 2, pp. 459-465
Persistent link: https://www.econbiz.de/10011435930
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Impact of advertising on users' perceptions regarding the Internet of Things
Baudier, Patricia; Ammi, Chantal; Hikkerova, Lubica - In: Journal of business research : JBR 141 (2022), pp. 355-366
Persistent link: https://www.econbiz.de/10013167977
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Multiple keywords management in sponsored search advertising with interrelated consumer clicks
Jang, Sungha; Kim, Alex Jiyoung; Yoon, Jiho - In: Journal of business research : JBR 140 (2022), pp. 459-470
Persistent link: https://www.econbiz.de/10013040713
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Influencer advertising on social media : the multiple inference model on influencer-product congruence and sponsorship disclosure
Kim, Do Yuon; Kim, Hye-yŏng - In: Journal of business research : JBR 130 (2021), pp. 405-415
Persistent link: https://www.econbiz.de/10012544842
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How should retail advertisers manage multiple keywords in paid search advertising?
Kim, Alex Jiyoung; Jang, Sungha; Shin, Hyun - In: Journal of business research : JBR 130 (2021), pp. 539-551
Persistent link: https://www.econbiz.de/10012544869
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Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.; Ghosh, Tathagata; Dwivedi, Yogesh Kumar - In: Journal of business research : JBR 132 (2021), pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
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Anthropomorphism and its implications for advertising hotel brands
Lee, Seonjeong; Oh, Haemoon - In: Journal of business research : JBR 129 (2021), pp. 455-464
Persistent link: https://www.econbiz.de/10012509677