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Cultural consequences of brands' masstige : an emerging market perspective
Das, Manish; Saha, Victor; Jebarajakirthy, Charles; … - In: Journal of business research : JBR 146 (2022), pp. 338-353
Persistent link: https://www.econbiz.de/10013271407
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Cross-cultural advertising communication : visual imagery, brand familiarity, and brand recall
Mikhailitchenko, Andrey; Javalgi, Rajshekhar G.; … - In: Journal of business research : JBR 62 (2009) 10, pp. 931-938
Persistent link: https://www.econbiz.de/10003887557
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Factors impacting responses to cause-related marketing in India and the United States : novelty, altruistic motives, and company origin
La Ferle, Carrie; Kuber, Gayatri; Edwards, Steven M. - In: Journal of business research : JBR 66 (2013) 3, pp. 364-373
Persistent link: https://www.econbiz.de/10009720287
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The standardization-localization dilemma of brand communications for luxury fashion retailers' internationalization into China
Liu, Sindy; Perry, Patsy; Moore, Christopher; Warnaby, Gary - In: Journal of business research : JBR 69 (2016) 1, pp. 357-364
Persistent link: https://www.econbiz.de/10011417742
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Understanding consumer motivations to interact on brand websites in the international marketplace : evidence from the U.S., China, and South Korea
Alden, Dana; Kelley, James B.; Youn, James B.; Chen, Qimei - In: Journal of business research : JBR 69 (2016) 12, pp. 5909-5916
Persistent link: https://www.econbiz.de/10011597551
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Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark; Bartikowski, Boris - In: Journal of business research : JBR 155 (2023) 2, pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
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The moderated mediating effect of international diversification, technological capability, and market orientation on emerging market firms' new product performance
Wu, Jie; Ma, Zhenzhong; Liu, Zhiyang - In: Journal of business research : JBR 99 (2019), pp. 524-533
Persistent link: https://www.econbiz.de/10012023717
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How emerging market investors' value competitors' customer equity : brand crisis spillover in China
Peng, Zou; Li, Guofeng - In: Journal of business research : JBR 69 (2016) 9, pp. 3765-3771
Persistent link: https://www.econbiz.de/10011515259
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International expansion of Marcopolo (A) : adventures in China
De Góes, Bruno Barreto; Rocha, Angela da - In: Journal of business research : JBR 68 (2015) 2, pp. 225-240
Persistent link: https://www.econbiz.de/10010470380
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Do corporate image and reputation drive brand equity in India and China? : similarities and differences
Heinberg, Martin; Ozkaya, H. Erkan; Taube, Markus - In: Journal of business research : JBR 86 (2018), pp. 259-268
Persistent link: https://www.econbiz.de/10011855325