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The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing
Oliveira, João S.; Ifie, Kemefasu; Sykora, Martin; … - In: Journal of business research : JBR 140 (2022), pp. 49-61
Persistent link: https://www.econbiz.de/10013040651
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Consumers' engagement with corporate social responsibility (CSR) communication in social media : evidence from China and the United States
Chu, Shu-Chuan; Chen, Hsuan-Ting; Gan, Chen - In: Journal of business research : JBR 110 (2020), pp. 260-271
Persistent link: https://www.econbiz.de/10012237846
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Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone; Ballerini, Jacopo; Santoro, Gabriele; … - In: Journal of business research : JBR 172 (2024), pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
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Linguistic elements of conversational human voice in online brand communication : manipulations and perceptions
Liebrecht, Christine; Tsaousi, Christina; Hooijdonk, … - In: Journal of business research : JBR 132 (2021), pp. 124-135
Persistent link: https://www.econbiz.de/10012581572
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"Don't pretend to be my friend!" when an informal brand communication style backfires on social media
Grety, Anaïs; Horváth, Csilla; Belei, Nina; Riel, … - In: Journal of business research : JBR 74 (2017), pp. 77-89
Persistent link: https://www.econbiz.de/10011675398
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The effects of information cues on perceived legitimacy of companies that promote corporate social responsibility initiatives on social networking sites
Lee, Yoon-Joo; Yoon, Hye Jin; O'Donnell, Nicole H. - In: Journal of business research : JBR 83 (2018), pp. 202-214
Persistent link: https://www.econbiz.de/10011802565
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Achieving collaboration with diverse stakeholders - the role of strategic ambiguity in CSR communication
Scandelius, Christina; Cohen, Geraldine - In: Journal of business research : JBR 69 (2016) 9, pp. 3487-3499
Persistent link: https://www.econbiz.de/10011514846
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Effects of message appeal and service type in CSR communication strategies
Andreu, Luisa; Casado-Díaz, Ana B.; Mattila, Anna S. - In: Journal of business research : JBR 68 (2015) 7, pp. 1488-1495
Persistent link: https://www.econbiz.de/10011297912
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Connecting with global consumers through corporate social responsibility initiatives : a cross-cultural investigation of congruence effects of attribution and communication styles
Lim, Rachel Esther; Sung, Yoon Hi; Lee, Wei-Na - In: Journal of business research : JBR 88 (2018), pp. 11-19
Persistent link: https://www.econbiz.de/10011869479
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Communicating crowdfunding campaigns : how message strategy, vivid media use and product type influence campaign success
Tafesse, Wondwesen - In: Journal of business research : JBR 127 (2021), pp. 252-263
Persistent link: https://www.econbiz.de/10012494374