//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Do strategy and content matter...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
1,977
Konsumentenverhalten
1,977
Brand management
464
Markenführung
464
Social Web
452
Social web
452
Beziehungsmarketing
418
Relationship marketing
418
Brand image
392
Markenimage
392
Corporate social responsibility
350
Corporate Social Responsibility
346
Strategisches Management
286
Strategic management
285
Internet marketing
275
Online-Marketing
275
Emotion
247
Brand
245
Markenartikel
238
Innovation
177
Online retailing
176
Online-Handel
176
Customer satisfaction
171
Kundenzufriedenheit
171
Social network
168
Soziales Netzwerk
167
Viral marketing
162
Virales Marketing
162
Firm performance
161
Unternehmenserfolg
161
Advertising effects
158
Werbewirkung
158
Luxury goods
150
Luxusgüter
150
Marketing management
134
Marketingmanagement
134
Personality psychology
134
Persönlichkeitspsychologie
134
Dienstleistungsqualität
131
Service quality
131
more ...
less ...
Online availability
All
Undetermined
2,232
Free
49
Type of publication
All
Article
3,000
Book / Working Paper
12
Type of publication (narrower categories)
All
Article in journal
3,002
Aufsatz in Zeitschrift
3,002
Collection of articles of several authors
27
Sammelwerk
27
Conference paper
24
Konferenzbeitrag
24
Konferenzschrift
8
Conference proceedings
7
Case study
2
Fallstudie
2
Bibliografie enthalten
1
Bibliography included
1
Rezension
1
more ...
less ...
Language
All
English
3,009
Undetermined
3
Author
All
Laroche, Michel
28
Ko, Eunju
23
Cleveland, Mark
16
Valette-Florence, Pierre
15
Diamantopoulos, Adamantios
14
Richard, Marie-Odile
14
Bartikowski, Boris
13
Chebat, Jean-Charles
12
Filieri, Raffaele
12
Septianto, Felix
12
Dwivedi, Yogesh Kumar
11
Teng, Lefa
11
Balaji, M. S.
10
Gupta, Suraksha
10
Krishen, Anjala S.
10
Melewar, T. C.
10
Pereira, Vijay
10
Seo, Yuri
10
Shukla, Paurav
10
Brenes, Esteban R.
9
Choi, Jeonghye
9
Foroudi, Pantea
9
Gustafsson, Anders
9
Huarng, Kun-Huang
9
Kim, Kyung Hoon
9
Kukar-Kinney, Monika
9
Paul, Justin
9
Sharma, Piyush
9
Veloutsou, Cleopatra
9
Wagner, Udo
9
Yang, Zhiyong
9
Arslanagic-Kalajdzic, Maja
8
Beatty, Sharon E.
8
Dhir, Amandeep
8
Mattila, Anna S.
8
Merchant, Altaf
8
Roy, Rajat
8
Schlegelmilch, Bodo B.
8
Vrontis, Demetris
8
Wang, Cheng Lu
8
more ...
less ...
Institution
All
International Conference on the Dynamics of Strategy <1, 1996>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
Symposium on Cross Cultural Consumer and Business Studies <5, 1995, Hong Kong>
1
Published in...
All
Journal of business research : JBR
Journal of retailing and consumer services
2,051
SpringerLink / Bücher
1,790
Journal of business ethics : JOBE
1,754
International journal of hospitality management
1,449
NBER working paper series
853
Technological forecasting & social change : an international journal
806
International journal of consumer studies
787
Psychology & marketing
739
Working paper / National Bureau of Economic Research, Inc.
737
Springer eBook Collection
707
Corporate social responsibility and environmental management
640
NBER Working Paper
634
International journal of contemporary hospitality management
624
Journal of consumer research : JCR ; an interdisciplinary bimonthly
618
Tourism management : research, policies, practice
603
Management science : journal of the Institute for Operations Research and the Management Sciences
574
Cogent business & management
532
Business strategy and the environment
523
Industrial marketing management : the international journal for industrial and high-tech firms
522
Journal of Business Ethics
457
Journal of travel and tourism marketing
440
Asia Pacific journal of marketing and logistics
439
Journal of economic behavior & organization : JEBO
436
The journal of brand management : an international journal
436
Discussion paper series / IZA
428
The journal of product & brand management
424
European Journal of Marketing
423
European journal of marketing : EJM
420
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
412
Journal of Consumer Marketing
406
Discussion paper / Centre for Economic Policy Research
393
Journal of marketing research : JMR
390
Journal of marketing management : MM
387
Journal of marketing communications
385
Strategic management journal
383
Journal of hospitality marketing & management
369
Journal of marketing
365
CESifo working papers
358
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
355
more ...
less ...
Source
All
ECONIS (ZBW)
3,010
USB Cologne (EcoSocSci)
2
Showing
1
-
10
of
3,012
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing
Oliveira, João S.
;
Ifie, Kemefasu
;
Sykora, Martin
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 49-61
Persistent link: https://www.econbiz.de/10013040651
Saved in:
2
Consumers' engagement with corporate social responsibility (CSR)
communication
in social media : evidence from China and the United States
Chu, Shu-Chuan
;
Chen, Hsuan-Ting
;
Gan, Chen
- In:
Journal of business research : JBR
110
(
2020
),
pp. 260-271
Persistent link: https://www.econbiz.de/10012237846
Saved in:
3
Consumer engagement through corporate social responsibility
communication
on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
Saved in:
4
Linguistic elements of conversational human voice in online brand
communication
: manipulations and perceptions
Liebrecht, Christine
;
Tsaousi, Christina
;
Hooijdonk, …
- In:
Journal of business research : JBR
132
(
2021
),
pp. 124-135
Persistent link: https://www.econbiz.de/10012581572
Saved in:
5
"Don't pretend to be my friend!" when an informal brand
communication
style backfires on social media
Grety, Anaïs
;
Horváth, Csilla
;
Belei, Nina
;
Riel, …
- In:
Journal of business research : JBR
74
(
2017
),
pp. 77-89
Persistent link: https://www.econbiz.de/10011675398
Saved in:
6
The effects of information cues on perceived legitimacy of companies that promote corporate social responsibility initiatives on social networking sites
Lee, Yoon-Joo
;
Yoon, Hye Jin
;
O'Donnell, Nicole H.
- In:
Journal of business research : JBR
83
(
2018
),
pp. 202-214
Persistent link: https://www.econbiz.de/10011802565
Saved in:
7
Achieving collaboration with diverse stakeholders - the role of strategic ambiguity in CSR
communication
Scandelius, Christina
;
Cohen, Geraldine
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3487-3499
Persistent link: https://www.econbiz.de/10011514846
Saved in:
8
Effects of message appeal and service type in CSR
communication
strategies
Andreu, Luisa
;
Casado-Díaz, Ana B.
;
Mattila, Anna S.
- In:
Journal of business research : JBR
68
(
2015
)
7
,
pp. 1488-1495
Persistent link: https://www.econbiz.de/10011297912
Saved in:
9
Connecting with global consumers through corporate social responsibility initiatives : a cross-cultural investigation of congruence effects of attribution and
communication
styles
Lim, Rachel Esther
;
Sung, Yoon Hi
;
Lee, Wei-Na
- In:
Journal of business research : JBR
88
(
2018
),
pp. 11-19
Persistent link: https://www.econbiz.de/10011869479
Saved in:
10
Communicating crowdfunding campaigns : how message strategy, vivid media use and product type influence campaign success
Tafesse, Wondwesen
- In:
Journal of business research : JBR
127
(
2021
),
pp. 252-263
Persistent link: https://www.econbiz.de/10012494374
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->