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How reward uncertainty influences subsequent donations : the role of mental accounting
Shi, Haijiao; Chen, Rong; Xu, Xiaobing - In: Journal of business research : JBR 132 (2021), pp. 383-391
Persistent link: https://www.econbiz.de/10012581621
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When simple alternatives to Bayes formula work well : reducing the cognitive load when updating probability forecasts
Goodwin, Paul - In: Journal of business research : JBR 68 (2015) 8, pp. 1686-1691
Persistent link: https://www.econbiz.de/10011317089
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Unraveling consumer suspense : the role of hope, fear, and probability fluctuations
Moulard, Julie Guidry; Kroff, Michael W.; Folse, Judith … - In: Journal of business research : JBR 65 (2012) 3, pp. 340-346
Persistent link: https://www.econbiz.de/10009507198
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Crisis response in an era of Knightian uncertainty
Mayberry, Robert; Boles, James Sanders; Donthu, Naveen; … - In: Journal of business research : JBR 170 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014534726
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What happens when you're lost between happiness and sadness? : effects on consumers' cognitive responses
Ursavas, Baris; Hesapci-Sanaktekin, Ozlem - In: Journal of business research : JBR 66 (2013) 7, pp. 933-940
Persistent link: https://www.econbiz.de/10009756853
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Training strategic thinking : experimental evidence
Benito-Ostolaza, Juan Miguel; Sanchis Llopis, Juan Alberto - In: Journal of business research : JBR 67 (2014) 5, pp. 785-789
Persistent link: https://www.econbiz.de/10010363322
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Overcoming judgmental biases in negotiations : a scenario-based survey analysis on third party direct intervention
Caputo, Andrea - In: Journal of business research : JBR 69 (2016) 10, pp. 4304-4312
Persistent link: https://www.econbiz.de/10011554530
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The fluent online shopping experience
Mosteller, Jill; Donthu, Naveen; Eroglu, Sevgin - In: Journal of business research : JBR 67 (2014) 11, pp. 2486-2493
Persistent link: https://www.econbiz.de/10010402745
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When sadness and hope work to motivate charitable giving
Homer, Pamela Miles - In: Journal of business research : JBR 133 (2021), pp. 420-431
Persistent link: https://www.econbiz.de/10012590280
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How escapism leads to behavioral intention in a virtual reality store with background music?
Loureiro, Sandra Maria Correia; Guerreiro, João Pedro … - In: Journal of business research : JBR 134 (2021), pp. 288-300
Persistent link: https://www.econbiz.de/10012643762