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The multi-layered nature of the internet-based democratization of brand management
Asmussen, Bjoern; Harridge-March, Sally; Occhiocupo, … - In: Journal of business research : JBR 66 (2013) 9, pp. 1473-1483
Persistent link: https://www.econbiz.de/10009757064
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Flow and social capital theory in online impulse buying
Huang, Li-Ting - In: Journal of business research : JBR 69 (2016) 6, pp. 2277-2283
Persistent link: https://www.econbiz.de/10011472240
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Human agency, social networks, and FOSS project success
Wang, Jing; Hu, Michael Y.; Shanker, Murali - In: Journal of business research : JBR 65 (2012) 7, pp. 977-984
Persistent link: https://www.econbiz.de/10009562208
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How to measure social capital in an online brand community? : a comparison of three social capital scales
Jeong, So Won; Ha, Sejin; Lee, Kyu-Hye - In: Journal of business research : JBR 131 (2021), pp. 652-663
Persistent link: https://www.econbiz.de/10012545033
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Trust me, trust me not : a nuanced view of influencer marketing on social media
Kim, Do Yuon; Kim, Hye-yŏng - In: Journal of business research : JBR 134 (2021), pp. 223-232
Persistent link: https://www.econbiz.de/10012643742
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What should I believe? : exploring information validity on social network platforms
Asamoah, Daniel Adomako; Sharda, Ramesh - In: Journal of business research : JBR 122 (2021), pp. 567-581
Persistent link: https://www.econbiz.de/10012420447
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More than just financial performance : trusting investors in social trading
Wohlgemuth, Veit; Berger, Elisabeth S. C.; Wenzel, Matthias - In: Journal of business research : JBR 69 (2016) 11, pp. 4970-4974
Persistent link: https://www.econbiz.de/10011589027
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Social media networking satisfaction in the US and Vietnam : content versus connection
Krishen, Anjala S.; Berezan, Orie; Agarwal, Shaurya; … - In: Journal of business research : JBR 101 (2019), pp. 93-103
Persistent link: https://www.econbiz.de/10012103218
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A multidimensional scale for measuring online brand community social capital (OBCSC)
Meek, Stephanie; Ryan, Maria; Lambert, Claire; Ogilvie, … - In: Journal of business research : JBR 100 (2019), pp. 234-244
Persistent link: https://www.econbiz.de/10012023798
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The influential paradox : brand and deal content sharing by influencers in friendship networks
Wang, Feng; Zhang, Xueting; Chen, Man; Zeng, Wei; Cao, Rong - In: Journal of business research : JBR 150 (2022), pp. 503-514
Persistent link: https://www.econbiz.de/10013365749