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Branding co-creation with members of online brand communities
Hajli, Nick; Mohana Shanmugam; Papagiannidis, Savvas; … - In: Journal of business research : JBR 70 (2017), pp. 136-144
Persistent link: https://www.econbiz.de/10011620397
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A social commerce investigation of the role of trust in a social networking site on purchase intentions
Hajli, Nick; Sims, Julian; Hossein Zadeh, Arash; … - In: Journal of business research : JBR 71 (2017), pp. 133-141
Persistent link: https://www.econbiz.de/10011622532
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From social networking to willingness to disclose personal data when shopping online : modelling in the context of social exchange theory
Urbonavicius, Sigitas; Degutis, Mindaugas; Zimaitis, Ignas - In: Journal of business research : JBR 136 (2021), pp. 76-85
Persistent link: https://www.econbiz.de/10012663281
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The impact of government use of social media and social media contradictions on trust in government and citizens' attitudes in times of crisis
Al Omoush, Khaled Saleh; Garrido, Rubén; Cañero … - In: Journal of business research : JBR 159 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014287660
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Service quality in social media communication of NPOs : the moderating effect of channel choice
Gartner, Johannes; Fink, Matthias; Floh, Arne; Eggers, … - In: Journal of business research : JBR 137 (2021), pp. 579-587
Persistent link: https://www.econbiz.de/10012665737
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In eWOM we trust : using naïve theories to understand consumer trust in a complex eWOM marketspace
Pyle, Martin A.; Smith, Andrew N.; Chevtchouk, Yanina - In: Journal of business research : JBR 122 (2021), pp. 145-158
Persistent link: https://www.econbiz.de/10012420352
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We're not so different : collectivism increases perceived homophily, trust, and seeking user-generated product information
Leonhardt, James M.; Pezzuti, Todd; Namkoong, Jae-Eun - In: Journal of business research : JBR 112 (2020), pp. 160-169
Persistent link: https://www.econbiz.de/10012230573
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"Don't pretend to be my friend!" when an informal brand communication style backfires on social media
Grety, Anaïs; Horváth, Csilla; Belei, Nina; Riel, … - In: Journal of business research : JBR 74 (2017), pp. 77-89
Persistent link: https://www.econbiz.de/10011675398
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A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak; Dewani, Prem Prakash; Behl, Abhishek; … - In: Journal of business research : JBR 154 (2023), pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
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Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands
Chae, Heeju; Ko, Eunju - In: Journal of business research : JBR 69 (2016) 9, pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266