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The interplay of strategic and internal green marketing orientation on competitive advantage
Papadas, Karolos-Konstantinos; Aulōnitēs, Geōrgios I.; … - In: Journal of business research : JBR 104 (2019), pp. 632-643
Persistent link: https://www.econbiz.de/10012105240
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Why wouldn't green appeal drive purchase intention? : moderation effects of consumption values in the UK and China
Silva, Muthu de; Wang, Pengji; Kuah, Adrian T. H. - In: Journal of business research : JBR 122 (2021), pp. 713-724
Persistent link: https://www.econbiz.de/10012420610
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Giving green a second thought : modeling the value retention of green products in the secondary market
Majid, Kashef Abdul; Russell, Cristel Antonia - In: Journal of business research : JBR 68 (2015) 5, pp. 994-1002
Persistent link: https://www.econbiz.de/10010517123
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Green marketing orientation : conceptualization, scale development and validation
Papadas, Karolos-Konstantinos; Aulōnitēs, Geōrgios I.; … - In: Journal of business research : JBR 80 (2017), pp. 236-246
Persistent link: https://www.econbiz.de/10011771507
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Corporate environmental commitment and financial performance : moderating effects of marketing and operations capabilities
Hirunyawipada, Tanawat; Xiong, Guiyang - In: Journal of business research : JBR 86 (2018), pp. 22-31
Persistent link: https://www.econbiz.de/10011855192
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Understanding the effects of retailer- and manufacturer-provided sustainability labels on product evaluations and purchase-related outcomes
Cho, Yoon-Na; Berry, Christopher - In: Journal of business research : JBR 100 (2019), pp. 73-85
Persistent link: https://www.econbiz.de/10012023780
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Pro-environmental behaviors for thee but not for me : green giants, green Gods, and external environmental locus of control
Kalamas, Maria; Cleveland, Mark; Laroche, Michel - In: Journal of business research : JBR 67 (2014) 2, pp. 12-22
Persistent link: https://www.econbiz.de/10010237688
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Values and ascribed responsibility to predict consumers' attitude and concern towards green hotel visit intention
Verma, Vivek Kumar; Chandra, Bibhas; Kumar, Sumit - In: Journal of business research : JBR 96 (2019), pp. 206-216
Persistent link: https://www.econbiz.de/10011980808
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A study of the antecedents and effects of green self-identity on green behavioral intentions of young adults
Becerra, Enrique P.; Carrete-Lucero, Lorena de la Paz; … - In: Journal of business research : JBR 155 (2023) 2, pp. 1-13
Persistent link: https://www.econbiz.de/10013492745
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Matching green messages with brand positioning to improve brand evaluation
Luz, Victoria Vilasanti da; Mantovani, Danielle; … - In: Journal of business research : JBR 119 (2020), pp. 25-40
Persistent link: https://www.econbiz.de/10012416925