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Advertising
171
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167
Artificial intelligence
128
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121
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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Journal of business research : JBR
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ECONIS (ZBW)
337
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1
Navigating a paradigm shift : technology and user acceptance of big data and artificial intelligence among
advertising
and marketing practitioners
Iyer, Pooja
;
Bright, Laura F.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014556465
Saved in:
2
AI
advertising
: an overview and guidelines
Ford, John
;
Jain, Varsha
;
Wadhwani, Ketan
;
Gupta, …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014380340
Saved in:
3
Artificial intelligence in business : state of the art and future research agenda
Loureiro, Sandra Maria Correia
;
Guerreiro, João Pedro …
- In:
Journal of business research : JBR
129
(
2021
),
pp. 911-926
Persistent link: https://www.econbiz.de/10012509763
Saved in:
4
Mapping the prestige and social value of occupations in the digital economy
Newlands, Gemma
;
Lutz, Christoph
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014556455
Saved in:
5
Technology readiness of B2B firms and AI-based customer relationship management capability for enhancing social sustainability performance
Muhammad Sabbir Rahman
;
Bag, Surajit
;
Gupta, Shivam
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534254
Saved in:
6
A framework for evaluating the business deployability of digital footprint based models for consumer credit
Loutfi, Ahmad Amine
- In:
Journal of business research : JBR
152
(
2022
),
pp. 473-486
Persistent link: https://www.econbiz.de/10013494006
Saved in:
7
Interlinking organisational resources, AI adoption and omnichannel integration quality in Ghana's healthcare supply chain
Abadie, Amelie
;
Roux, Mélanie
;
Chowdhury, Soumyadeb
; …
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014301815
Saved in:
8
Determinants and performance outcomes of artificial intelligence adoption : evidence from U.S. Hospitals
Pham, Phuoc
;
Zhang, Huilan
;
Gao, Wenlian
;
Zhu, Xiaowei
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014546080
Saved in:
9
Humorous
advertising
that travels : a review and call for research
Crawford, Heather J.
;
Gregory, Gary D.
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 569-577
Persistent link: https://www.econbiz.de/10010496177
Saved in:
10
The moderating effects of gender and inside versus outside sales role in multifaceted job satisfaction
Rutherford, Brian N.
;
Marshall, Greg W.
;
Park, Jungkun
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 1850-1856
Persistent link: https://www.econbiz.de/10010379220
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