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Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image
Kim, Kyung Hoon; Jeon, Byung Joo; Jung, Hong Seob; Lu, Wei - In: Journal of business research : JBR 65 (2012) 11, pp. 1612-1617
Persistent link: https://www.econbiz.de/10009681914
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How CSR reputation, sustainability signals, and country-of-origin sustainability reputation contribute to corporate brand performance : an exploratory study
Cowan, Kirsten; Guzman, Francisco - In: Journal of business research : JBR 117 (2020), pp. 683-693
Persistent link: https://www.econbiz.de/10012288092
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Developing and validating a psychometric shopper-based mall equity measure
El Hedhli, Kamel; Chebat, Jean-Charles - In: Journal of business research : JBR 62 (2009) 6, pp. 581-587
Persistent link: https://www.econbiz.de/10003853687
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The customer-based corporate reputation scale : replication and short form
Walsh, Gianfranco; Beatty, Sharon E.; Shiu, Edward M. K. - In: Journal of business research : JBR 62 (2009) 10, pp. 924-930
Persistent link: https://www.econbiz.de/10003887547
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Brand misconduct : consequences on consumer–brand relationships
Huber, Frank; Vollhardt, Kai; Matthes, Isabel; Vogel, … - In: Journal of business research : JBR 63 (2010) 11, pp. 1113-1120
Persistent link: https://www.econbiz.de/10008696693
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Investigating mediators between corporate reputation and customer citizenship behaviors
Bartikowski, Boris; Walsh, Gianfranco - In: Journal of business research : JBR 64 (2011) 1, pp. 39-44
Persistent link: https://www.econbiz.de/10008806353
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Brand equity in hospital marketing
Kim, Kyung Hoon; Kim, Kang-Sik; Kim, Dong Yul; Kim, Jong Ho - In: Journal of business research : JBR 61 (2008) 1, pp. 75-82
Persistent link: https://www.econbiz.de/10003597171
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How can shopping mall management best capture mall image?
Chebat, Jean-Charles; Sirgy, M. Joseph; Grzeskowiak, Stephan - In: Journal of business research : JBR 63 (2010) 7, pp. 735-740
Persistent link: https://www.econbiz.de/10003984871
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How corporate reputation, quality, and value influence online loyalty
Caruana, Albert; Ewing, Michael - In: Journal of business research : JBR 63 (2010) 9/10, pp. 1103-1110
Persistent link: https://www.econbiz.de/10008652762
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Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image
Kim, Kyung Hoon; Jeon, Byung Joo; Jung, Hong Seob; Lu, Wei - In: Journal of business research : JBR 64 (2011) 11, pp. 1207-1211
Persistent link: https://www.econbiz.de/10009380528