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Adapted or standardized copy : is non-cultural English the answer?
Spielmann, Nathalie; Delvert, Mathilde - In: Journal of business research : JBR 67 (2014) 4, pp. 434-440
Persistent link: https://www.econbiz.de/10010362121
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The four faces of the Hispanic consumer : an acculturation-based segmentation
Alvarez, Cecilia M. O.; Dickson, Peter R.; Hunter, Gary K. - In: Journal of business research : JBR 67 (2014) 2, pp. 108-115
Persistent link: https://www.econbiz.de/10010237663
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Examining the relationship between language divergence and word-of-mouth intentions
Van Vaerenbergh, Yves; Holmqvist, Jonas - In: Journal of business research : JBR 67 (2014) 8, pp. 1601-1608
Persistent link: https://www.econbiz.de/10010379257
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You are what you speak? : globalization, multilingualism, consumer dispositions and consumptions
Cleveland, Mark; Laroche, Michel; Papadopoulos, Nicolas G. - In: Journal of business research : JBR 68 (2015) 3, pp. 542-552
Persistent link: https://www.econbiz.de/10010496186
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Hello! Namaste? : within-country linguistic diversity and infrastructure projects in emerging markets
Jiménez, Alfredo; Bayraktar, Secil - In: Journal of business research : JBR 130 (2021), pp. 86-97
Persistent link: https://www.econbiz.de/10012544826
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Linguistic elements of conversational human voice in online brand communication : manipulations and perceptions
Liebrecht, Christine; Tsaousi, Christina; Hooijdonk, … - In: Journal of business research : JBR 132 (2021), pp. 124-135
Persistent link: https://www.econbiz.de/10012581572
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The ambiguity of natural language as resource for organizational design : a computational analysis
Ponsiglione, Cristina; Cannavacciuolo, Lorella; … - In: Journal of business research : JBR 129 (2021), pp. 654-665
Persistent link: https://www.econbiz.de/10012509719
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How Hispanic bilinguals' cultural stereotypes shape advertising persuasiveness
Alvarez, Cecilia M. O.; Miniard, Paul W.; Jaccard, James - In: Journal of business research : JBR 75 (2017), pp. 29-36
Persistent link: https://www.econbiz.de/10011699759
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Speak my language or look like me? - Language and ethnicity in bilingual customer service recovery
Azab, Carol; Clark, Terry - In: Journal of business research : JBR 72 (2017), pp. 57-68
Persistent link: https://www.econbiz.de/10011645477
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Language use in services : recent advances and directions for future research
Holmqvist, Jonas; Van Vaerenbergh, Yves; Grönroos, … - In: Journal of business research : JBR 72 (2017), pp. 114-118
Persistent link: https://www.econbiz.de/10011645519