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Special section: Thought leadership in brand management II
Merrilees, Bill (contributor); Wallace, Elaine (contributor) - In: Journal of business research : JBR 66 (2013) 2, pp. 145-232
Persistent link: https://www.econbiz.de/10009724787
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Building bank brands : how leadership behavior influences employee commitment
Wallace, Elaine; De Chernatony, Leslie; Buil, Isabel - In: Journal of business research : JBR 66 (2013) 2, pp. 165-171
Persistent link: https://www.econbiz.de/10009715059
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Introduction : thought leadership in brand management
Merrilees, Bill; Wallace, Elaine; Buil, Isabel; De … - In: Journal of business research : JBR 66 (2013) 2, pp. 145-147
Persistent link: https://www.econbiz.de/10009715065
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Introduction: thought leadership in brand management
Merrilees, Bill; Wallace, Elaine; Buil, Isabel; de … - In: Journal of business research : JBR 66 (2013) 2, pp. 145-147
Persistent link: https://www.econbiz.de/10010054592
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Building bank brands: How leadership behavior influences employee commitment
Wallace, Elaine; de Chernatony, Leslie; Buil, Isabel - In: Journal of business research : JBR 66 (2013) 2, pp. 165-171
Persistent link: https://www.econbiz.de/10010054595
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Antecedents and consequences of conspicuous green behavior on social media : incorporating the virtual self-identity into the theory of planned behavior
Wallace, Elaine; Buil, Isabel - In: Journal of business research : JBR 157 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014227798
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Examining the role of advertising and sales promotions in brand equity creation
Buil, Isabel; De Chernatony, Leslie; Martínez, Eva - In: Journal of business research : JBR 66 (2013) 1, pp. 115-122
Persistent link: https://www.econbiz.de/10009720381
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Introduction: Thought leadership in brand management
Jevons, Colin; Buil, Isabel; Merrilees, Bill; De … - In: Journal of business research : JBR 66 (2013) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10009720412
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Special section: Thought leadership in brand management
Jevons, Colin (contributor); Buil, Isabel (contributor);  … - In: Journal of business research : JBR 66 (2013) 1, pp. 1-122
Persistent link: https://www.econbiz.de/10009720415
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Introduction: Thought leadership in brand management
Jevons, Colin; Buil, Isabel; Merrilees, Bill; de … - In: Journal of business research : JBR 66 (2013) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10010054610