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Hierarchical effects of product attributes on actualized innovativeness in the context of high-tech products
Lee, Kyootai; Khan, Shaji; Mirchandani, Dinesh - In: Journal of business research : JBR 66 (2013) 12, pp. 2634-2641
Persistent link: https://www.econbiz.de/10010233752
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A typology of brand counterfeiting and imitation based on a semiotic approach
Le Roux, André; Bobrie, François; Thebault, Marinette - In: Journal of business research : JBR 69 (2016) 1, pp. 349-356
Persistent link: https://www.econbiz.de/10011417739
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Identifying moderators of brand attachment for driving customer purchase intention of original vs counterfeits of luxury brands
Kaufmann, Hans Rüdiger; Petrovici, Dan Alex; … - In: Journal of business research : JBR 69 (2016) 12, pp. 5735-5747
Persistent link: https://www.econbiz.de/10011597482
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Schadenfreude, attitude and the purchase intentions of a counterfeit luxury brand
Marticotte, François; Arcand, Manon - In: Journal of business research : JBR 77 (2017), pp. 175-183
Persistent link: https://www.econbiz.de/10011729909
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"To buy or to pirate" : the matrix of music consumers' acquisition-mode decision-making
Coyle, James R.; Gould, Stephen J.; Gupta, Pola; Gupta, … - In: Journal of business research : JBR 62 (2009) 10, pp. 1031-1037
Persistent link: https://www.econbiz.de/10003888186
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Looking more or less alike : determinants of perceived visual similarity between copycat and leading brands
Miceli, Gaetano Nino; Pieters, Rik - In: Journal of business research : JBR 63 (2010) 11, pp. 1121-1128
Persistent link: https://www.econbiz.de/10008696692
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Fashion marketing of luxury brands : recent research issues and contributions
Ko, Eunju; Megehee, Carol M. - In: Journal of business research : JBR 65 (2012) 10, pp. 1395-1398
Persistent link: https://www.econbiz.de/10009620256
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New insights into unethical counterfeit consumption
Bian, Xuemei; Wang, Kai-Yu; Smith, Andrew; Yannopoulou, … - In: Journal of business research : JBR 69 (2016) 10, pp. 4249-4258
Persistent link: https://www.econbiz.de/10011554137
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Retail knockoffs : consumer acceptance and rejection of inauthentic retailers
Rosenbaum, Mark S.; Cheng, Mingming; Wong, IpKin Anthony - In: Journal of business research : JBR 69 (2016) 7, pp. 2448-2455
Persistent link: https://www.econbiz.de/10011491054
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Improving prediction with POS and PLS consistent estimations : an illustration
Mourad, Siham; Valette-Florence, Pierre - In: Journal of business research : JBR 69 (2016) 10, pp. 4675-4684
Persistent link: https://www.econbiz.de/10011554752