Narrow search
Showing 1 - 9 of 9
Cover Image
Attitude toward cultural diversity : a test of identity-related antecedents and purchasing consequences
Bartikowski, Boris; Walsh, Gianfranco - In: Journal of business research : JBR 68 (2015) 3, pp. 526-533
Persistent link: https://www.econbiz.de/10010496190
Cover Image
Global social networking sites and global identity : a three-country study
Makri, Aikaterini; Papadas, Karolos; Schlegelmilch, Bodo B. - In: Journal of business research : JBR 130 (2021), pp. 482-492
Persistent link: https://www.econbiz.de/10012544864
Cover Image
The effect of religious commitment and global identity on purchase intention of luxury fashion products : a cross-cultural study
Ma, Jieqiong; Hong, JungHwa; Yoo, Boonghee; Yang, Jie - In: Journal of business research : JBR 137 (2021), pp. 244-254
Persistent link: https://www.econbiz.de/10012665711
Cover Image
Understanding the global consumer culture : views from eastern and western scholars, an introduction to the special issue
Laroche, Michel; Teng, Lefa - In: Journal of business research : JBR 103 (2019), pp. 219-221
Persistent link: https://www.econbiz.de/10012104187
Cover Image
The role of proximity to local and global citizens in stakeholders' moral recognition of corporate social responsibility
Puncheva-Michelotti, Petya; Hudson, Sarah; Michelotti, Marco - In: Journal of business research : JBR 88 (2018), pp. 234-244
Persistent link: https://www.econbiz.de/10011869712
Cover Image
Cognitive antecedents of EMNEs' dynamic capabilities : a case study of global identity at Lenovo
Feng, Jing Betty; Liu, Steven Y. H.; Liu, Leigh Anne - In: Journal of business research : JBR 154 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10013468714
Cover Image
The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference
Halkias, Georgios; Davvetas, Vasileios; Diamantopoulos, … - In: Journal of business research : JBR 69 (2016) 9, pp. 3621-3628
Persistent link: https://www.econbiz.de/10011515202
Cover Image
Global brand ownership : the mediating roles of consumer attitudes and brand identification
Bartsch, Fabian; Diamantopoulos, Adamantios; … - In: Journal of business research : JBR 69 (2016) 9, pp. 3629-3635
Persistent link: https://www.econbiz.de/10011515208
Cover Image
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark; Bartikowski, Boris - In: Journal of business research : JBR 155 (2023) 2, pp. 1-13
Persistent link: https://www.econbiz.de/10013492752