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Modeling the role of consumer xenocentrism in impacting preferences for domestic and foreign brands : a mediation analysis
Diamantopoulos, Adamantios; Davydova, Olga; … - In: Journal of business research : JBR 104 (2019), pp. 587-596
Persistent link: https://www.econbiz.de/10012105199
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Of products and tourism destinations : an integrative, cross-national study of place image
Elliot, Statia; Papdopoulos, Nicolas - In: Journal of business research : JBR 69 (2016) 3, pp. 1157-1165
Persistent link: https://www.econbiz.de/10011440251
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Quest for purposefully designed conceptualization of the country-of-origin image construct
Carneiro, Jorge Manoel Teixeira; Faria, Flávio Silva - In: Journal of business research : JBR 69 (2016) 10, pp. 4411-4420
Persistent link: https://www.econbiz.de/10011554670
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The "pricing footprint" of country-of-origin : conceptualization and empirical assessment
Diamantopoulos, Adamantios; Matarazzo, Michela; … - In: Journal of business research : JBR 135 (2021), pp. 749-757
Persistent link: https://www.econbiz.de/10012648015
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Country image appraisal : more than just ticking boxes
Lopez, Carmen; Balabanis, George - In: Journal of business research : JBR 117 (2020), pp. 764-779
Persistent link: https://www.econbiz.de/10012288099
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Antecedents of corporate image : the case of Chinese multinational enterprises in the Netherlands
Zhang, Jianhong; He, Xinming; Zhou, Chaohong; Gorp, … - In: Journal of business research : JBR 101 (2019), pp. 389-401
Persistent link: https://www.econbiz.de/10012103406
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The ivory tower and the street : how researchers defined country image over four decades and what consumers think it means
Lu, Irene R. R.; Kwan, Ernest; Heslop, Louise A.; … - In: Journal of business research : JBR 105 (2019), pp. 80-97
Persistent link: https://www.econbiz.de/10012128483
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Are consumers' minds or hearts guiding country of origin effects? : conditioning roles of need for cognition and need for affect
Diamantopoulos, Adamantios; Arslanagic-Kalajdzic, Maja; … - In: Journal of business research : JBR 108 (2020), pp. 487-495
Persistent link: https://www.econbiz.de/10012175455
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COO in print advertising : Developed versus developing market comparisons
Zeugner-Roth, Katharina Petra; Bartsch, Fabian - In: Journal of business research : JBR 120 (2020), pp. 364-378
Persistent link: https://www.econbiz.de/10012417140
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The role of consumption orientation in consumer food preferences in emerging markets
Salnikova, Ekaterina; Grunert, Klaus G. - In: Journal of business research : JBR 112 (2020), pp. 147-159
Persistent link: https://www.econbiz.de/10012230572