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Social marketing: implications...
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Marketing management
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Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
258
European Journal of Marketing
230
Strategic Direction
211
Journal of strategic marketing
199
SpringerLink / Bücher
184
Journal of Consumer Marketing
154
Journal of marketing management : MM
154
Marketing Intelligence & Planning
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European journal of marketing : EJM
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120
Journal of the Academy of Marketing Science
115
Journal of marketing communications
113
The journal of business & industrial marketing
110
Journal of marketing
104
Journal of Social Marketing
93
Marketing intelligence & planning
92
Journal of Product & Brand Management
85
Journal of retailing and consumer services
81
Journal of Business & Industrial Marketing
79
Gabler Edition Wissenschaft
78
International Marketing Review
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International Journal of Bank Marketing
72
Springer eBook Collection
72
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
International review on public and non-profit marketing
64
The journal of brand management : an international journal
63
Management science : journal of the Institute for Operations Research and the Management Sciences
62
Journal of nonprofit & public sector marketing
58
Lehrbuch
58
Journal of Services Marketing
53
The marketing review
53
Journal of advertising research
52
Business horizons
51
Psychology & marketing
51
Management Decision
50
Asia Pacific journal of marketing and logistics
49
International marketing review
47
Health marketing quarterly
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
364
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364
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1
Redefining social marketing with contemporary commercial marketing definitions
Dann, Stephen
- In:
Journal of business research : JBR
63
(
2010
)
2
,
pp. 147-153
Persistent link: https://www.econbiz.de/10003954664
Saved in:
2
Creating firm, customer, and societal value : toward a theory of positive marketing
Gopaldas, Ahir
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2446-2451
Persistent link: https://www.econbiz.de/10011399497
Saved in:
3
What becomes sacred to the consumer : implications for marketers
Schindler, Robert M.
;
Minton, Elizabeth A.
- In:
Journal of business research : JBR
151
(
2022
),
pp. 355-365
Persistent link: https://www.econbiz.de/10013459811
Saved in:
4
Social marketing : a pathway to consumption reduction?
Peattie, Kenneth J.
;
Peattie, Sue
- In:
Journal of business research : JBR
62
(
2009
)
2
,
pp. 260-268
Persistent link: https://www.econbiz.de/10003810570
Saved in:
5
Managing anti-consumption in an excessive drinking culture
Piacentini, Maria
;
Banister, Emma N.
- In:
Journal of business research : JBR
62
(
2009
)
2
,
pp. 279-288
Persistent link: https://www.econbiz.de/10003810572
Saved in:
6
Development of a scale to measure skepticism of social advertising among adolescents
Thakor, Mrugank V.
;
Goneau-Lessard, Karine
- In:
Journal of business research : JBR
62
(
2009
)
12
,
pp. 1342-1349
Persistent link: https://www.econbiz.de/10003900792
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7
Rethinking the boundaries of social marketing : activism or advertising?
Wymer, Walter
- In:
Journal of business research : JBR
63
(
2010
)
2
,
pp. 99-103
Persistent link: https://www.econbiz.de/10003954603
Saved in:
8
Refuting fear in heuristics and in recycling promotion
Meneses, Gonzalo Díaz
- In:
Journal of business research : JBR
63
(
2010
)
2
,
pp. 104-110
Persistent link: https://www.econbiz.de/10003954631
Saved in:
9
Leaving home : food choice behavior of young German adults
Harker, Debra
;
Sharma, Bishnu
;
Harker, Michael
; …
- In:
Journal of business research : JBR
63
(
2010
)
2
,
pp. 111-115
Persistent link: https://www.econbiz.de/10003954637
Saved in:
10
Race and attitude formation in HIV/Aids fear advertising
Terblanche-Smit, Marlize
;
Terblanche, Nic S.
- In:
Journal of business research : JBR
63
(
2010
)
2
,
pp. 121-125
Persistent link: https://www.econbiz.de/10003954642
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