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Redefining social marketing with contemporary commercial marketing definitions
Dann, Stephen - In: Journal of business research : JBR 63 (2010) 2, pp. 147-153
Persistent link: https://www.econbiz.de/10003954664
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Creating firm, customer, and societal value : toward a theory of positive marketing
Gopaldas, Ahir - In: Journal of business research : JBR 68 (2015) 12, pp. 2446-2451
Persistent link: https://www.econbiz.de/10011399497
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What becomes sacred to the consumer : implications for marketers
Schindler, Robert M.; Minton, Elizabeth A. - In: Journal of business research : JBR 151 (2022), pp. 355-365
Persistent link: https://www.econbiz.de/10013459811
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Social marketing : a pathway to consumption reduction?
Peattie, Kenneth J.; Peattie, Sue - In: Journal of business research : JBR 62 (2009) 2, pp. 260-268
Persistent link: https://www.econbiz.de/10003810570
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Managing anti-consumption in an excessive drinking culture
Piacentini, Maria; Banister, Emma N. - In: Journal of business research : JBR 62 (2009) 2, pp. 279-288
Persistent link: https://www.econbiz.de/10003810572
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Development of a scale to measure skepticism of social advertising among adolescents
Thakor, Mrugank V.; Goneau-Lessard, Karine - In: Journal of business research : JBR 62 (2009) 12, pp. 1342-1349
Persistent link: https://www.econbiz.de/10003900792
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Rethinking the boundaries of social marketing : activism or advertising?
Wymer, Walter - In: Journal of business research : JBR 63 (2010) 2, pp. 99-103
Persistent link: https://www.econbiz.de/10003954603
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Refuting fear in heuristics and in recycling promotion
Meneses, Gonzalo Díaz - In: Journal of business research : JBR 63 (2010) 2, pp. 104-110
Persistent link: https://www.econbiz.de/10003954631
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Leaving home : food choice behavior of young German adults
Harker, Debra; Sharma, Bishnu; Harker, Michael; … - In: Journal of business research : JBR 63 (2010) 2, pp. 111-115
Persistent link: https://www.econbiz.de/10003954637
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Race and attitude formation in HIV/Aids fear advertising
Terblanche-Smit, Marlize; Terblanche, Nic S. - In: Journal of business research : JBR 63 (2010) 2, pp. 121-125
Persistent link: https://www.econbiz.de/10003954642