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Journal of business research : JBR
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Omega : the international journal of management science
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ECONIS (ZBW)
119
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1
Heresies and sacred cows in scholarly marketing publications
Babin, Barry J.
;
Griffin, Mitch
;
Hair, Joseph F.
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3133-3138
Persistent link: https://www.econbiz.de/10011507955
Saved in:
2
Consideration-set heuristics
Hauser, John R.
- In:
Journal of business research : JBR
67
(
2014
)
8
,
pp. 1688-1699
Persistent link: https://www.econbiz.de/10010379248
Saved in:
3
Anti-aging : how innovation is shaped by firm age and mutual knowledge creation in an alliance
Bouncken, Ricarda B.
;
Ratzmann, Martin
;
Kraus, Sascha
- In:
Journal of business research : JBR
137
(
2021
),
pp. 422-429
Persistent link: https://www.econbiz.de/10012665796
Saved in:
4
The value of online user generated content in product development
Ho-Dac, Nga N.
- In:
Journal of business research : JBR
112
(
2020
),
pp. 136-146
Persistent link: https://www.econbiz.de/10012230570
Saved in:
5
Managing sustainability in the fashion business : challenges in product development for clothing longevity in the UK
Goworek, Helen
;
Oxborrow, L.
;
Claxton, Stella
;
McLaren, …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 629-641
Persistent link: https://www.econbiz.de/10012288075
Saved in:
6
Pricing
by intuition : managerial choices with limited information
Rusetski, Alexander
- In:
Journal of business research : JBR
67
(
2014
)
8
,
pp. 1733-1743
Persistent link: https://www.econbiz.de/10010379238
Saved in:
7
Amount off versus percentage off : when does it matter?
González, Eva M.
;
Esteva, Eduardo
;
Roggeveen, Anne L.
; …
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1022-1027
Persistent link: https://www.econbiz.de/10011440072
Saved in:
8
A snapshot of different issues on marketing in emerging economies : editorial to the special section
Wagner, Udo
;
Szymura-Tyc, Maja
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3617-3620
Persistent link: https://www.econbiz.de/10011515198
Saved in:
9
The role of customer expectations in name-your-own-price markets
Fay, Scott
;
Lee, Seung Hwan
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 675-683
Persistent link: https://www.econbiz.de/10010496156
Saved in:
10
To sell or not to sell? :
pricing
strategies of newly-graduated artists
Lee, Boram
;
Fraser, Ian
;
Fillis, Ian
- In:
Journal of business research : JBR
145
(
2022
),
pp. 595-604
Persistent link: https://www.econbiz.de/10013197936
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