Narrow search
Showing 1 - 10 of 343
Cover Image
How less congruent new products drive brand engagement : the role of curiosity
Gerrath, Maximilian H. E. E.; Biraglia, Alessandro - In: Journal of business research : JBR 127 (2021), pp. 13-24
Persistent link: https://www.econbiz.de/10012494346
Cover Image
Authenticity in horizontal marketing partnerships : a better measure of brand compatibility
Charlton, Aaron B.; Cornwell, T. Bettina - In: Journal of business research : JBR 100 (2019), pp. 279-298
Persistent link: https://www.econbiz.de/10012023803
Cover Image
Augmented self : the effects of virtual face augmentation on consumers' self-concept
Javornik, Ana; Marder, Ben; Pizzetti, Marta; Warlop, Luk - In: Journal of business research : JBR 130 (2021), pp. 170-187
Persistent link: https://www.econbiz.de/10012544825
Cover Image
Assessing measure congruence in nomological networks
Franke, George R.; Sarstedt, Marko; Danks, Nicholas P. - In: Journal of business research : JBR 130 (2021), pp. 318-334
Persistent link: https://www.econbiz.de/10012544796
Cover Image
Understanding influencer marketing : the role of congruence between influencers, products and consumers
Belanche, Daniel; Casaló, Luis V.; Flavián, Marta; … - In: Journal of business research : JBR 132 (2021), pp. 186-195
Persistent link: https://www.econbiz.de/10012581593
Cover Image
Corporate Identity Congruence : a meanings-based analysis
Flint, Daniel J.; Signori, Paola; Golicic, Susan L. - In: Journal of business research : JBR 86 (2018), pp. 68-82
Persistent link: https://www.econbiz.de/10011855211
Cover Image
Fitting product placements : affective fit and cognitive fit as determinants of consumer evaluations of placed brands
Gillespie, Brian; Muehling, Darrel D.; Kareklas, Ioannis - In: Journal of business research : JBR 82 (2018), pp. 90-102
Persistent link: https://www.econbiz.de/10011771789
Cover Image
The influence of scent on virtual reality experiences : the role of aroma-content congruence
Flavián Blanco, Carlos; Ibáñez-Sánchez, Sergio; … - In: Journal of business research : JBR 123 (2021), pp. 289-301
Persistent link: https://www.econbiz.de/10012430512
Cover Image
Fostering a salesperson's team identification : an investigation into the effects of leader-follower emotional intelligence congruence from a person-environment fit perspective
Gao, Zhonghua; Zhao, Chen; Liu, Yonghong - In: Journal of business research : JBR 158 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014280366
Cover Image
Consumer e-shopping acceptance : antecedents in a technology acceptance model
Ha, Sejin; Stoel, Leslie - In: Journal of business research : JBR 62 (2009) 5, pp. 565-571
Persistent link: https://www.econbiz.de/10003846911