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Sneaking the dark side of brand engagement into Instagram : the dual theory of passion
Okazaki, Shintaro; Schuberth, Florian; Tagashira, Takumi; … - In: Journal of business research : JBR 130 (2021), pp. 493-505
Persistent link: https://www.econbiz.de/10012544865
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What drives me there? : the interplay of socio-psychological gratification and consumer values in social media brand engagement
Osei-Frimpong, Kofi; McLean, Graeme J.; Islam, Nazrul; … - In: Journal of business research : JBR 146 (2022), pp. 288-307
Persistent link: https://www.econbiz.de/10013271400
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More of the same? : effects of volume and variety of social media brand engagement behavior
Schäfers, Tobias; Falk, Tomas; Kumar, Ashish; … - In: Journal of business research : JBR 135 (2021), pp. 282-294
Persistent link: https://www.econbiz.de/10012647870
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Investigating firm level drivers of salesperson brand identification
Allison, Lee; Flaherty, Karen E. - In: Journal of business research : JBR 121 (2020), pp. 154-169
Persistent link: https://www.econbiz.de/10012417335
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Brands in virtual reality games : affective processes within computer-mediated consumer experiences
Berlo, Zeph M. C. van; Reijmersdal, Eva A. van; Smit, … - In: Journal of business research : JBR 122 (2021), pp. 458-465
Persistent link: https://www.econbiz.de/10012420439
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How less congruent new products drive brand engagement : the role of curiosity
Gerrath, Maximilian H. E. E.; Biraglia, Alessandro - In: Journal of business research : JBR 127 (2021), pp. 13-24
Persistent link: https://www.econbiz.de/10012494346
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Minimalism in consumption : a typology and brand engagement strategies
Pangarkar, Aniruddha; Shukla, Paurav; Taylor, Charles … - In: Journal of business research : JBR 127 (2021), pp. 167-178
Persistent link: https://www.econbiz.de/10012494363
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We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani; Guzman, Francisco; Paswan, Audhesh - In: Journal of business research : JBR 172 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
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Toward a better understanding of key determinants and consequences of masstige consumption
Boisvert, Jean; Christodoulides, George; Khan, M. Sajid - In: Journal of business research : JBR 161 (2023), pp. 1-16
Persistent link: https://www.econbiz.de/10014288889
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Customer engagement and social media : revisiting the past to inform the future
Lim, Weng Marc; Rasul, Tareq - In: Journal of business research : JBR 148 (2022), pp. 325-342
Persistent link: https://www.econbiz.de/10013325487