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Exploring innovation driven value creation in B2B service firms : the roles of the manager, employees, and customers in value creation
O'Cass, Aron; Sok, Phyra - In: Journal of business research : JBR 66 (2013) 8, pp. 1074-1084
Persistent link: https://www.econbiz.de/10009756192
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Exploring innovation driven value creation in B2B service firms: The roles of the manager, employees, and customers in value creation
O'Cass, Aron; Sok, Phyra - In: Journal of business research : JBR 66 (2013) 8, pp. 1074-1084
Persistent link: https://www.econbiz.de/10010119584
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Technological turbulence, supplier market orientation, and buyer satisfaction
Terawatanavong, Civilai; Whitwell, Gregory J.; Widing, … - In: Journal of business research : JBR 64 (2011) 8, pp. 911-918
Persistent link: https://www.econbiz.de/10009228975
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Innovation and business success : the mediating role of customer participation
Ngo, Liem Viet; O'Cass, Aron - In: Journal of business research : JBR 66 (2013) 8, pp. 1134-1142
Persistent link: https://www.econbiz.de/10009756179
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Anatomy of service innovation : introduction to the special issue
O'Cass, Aron; Song, Michael; Li, Yuan - In: Journal of business research : JBR 66 (2013) 8, pp. 1060-1062
Persistent link: https://www.econbiz.de/10009756198
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Special section: Anatomy of service innovation
O'Cass, Aron (contributor) - In: Journal of business research : JBR 66 (2013) 8, pp. 1060-1167
Persistent link: https://www.econbiz.de/10009756204
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Product resource-capability complementarity, integration mechanisms, and first product advantage
Ahmadi, Hormoz; O'Cass, Aron; Miles, Morgan P. - In: Journal of business research : JBR 67 (2014) 5, pp. 704-709
Persistent link: https://www.econbiz.de/10010363386
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Balancing external adaptation and internal effectiveness: Achieving better brand performance
O'Cass, Aron; Ngo, Liem Viet - In: Journal of business research : JBR 60 (2007) 1, pp. 11-20
Persistent link: https://www.econbiz.de/10007392015
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Does industry matter? Examining the role of industry structure and organizational learning in innovation and brand performance
Weerawardena, Jay; O'Cass, Aron; Julian, Craig - In: Journal of business research : JBR 59 (2006) 1, pp. 37-45
Persistent link: https://www.econbiz.de/10006713681
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The dynamics of voter behavior and influence processes in electoral markets: a consumer behavior perspective
O'Cass, Aron; Pecotich, Anthony - In: Journal of business research : JBR 58 (2005) 4, pp. 406-413
Persistent link: https://www.econbiz.de/10006713948