//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Exploring local vs global bran...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand image
485
Markenimage
485
Consumer behaviour
407
Konsumentenverhalten
407
Brand management
365
Markenführung
365
Emerging economies
229
Schwellenländer
228
Brand
194
Markenartikel
186
Beziehungsmarketing
111
Relationship marketing
111
International marketing
104
Internationales Marketing
102
Multinationales Unternehmen
71
Transnational corporation
71
Emerging markets
69
Social Web
62
Social web
62
Globalization
61
Marketing management
61
Marketingmanagement
61
Firm performance
60
Globalisierung
60
Unternehmenserfolg
60
China
59
Internet marketing
53
Online-Marketing
53
Luxury goods
48
Luxusgüter
48
Advertising effects
47
Auslandsinvestition
47
Foreign investment
47
Werbewirkung
47
Brand equity
45
Personality psychology
44
Persönlichkeitspsychologie
44
Innovation
43
KMU
36
SME
36
more ...
less ...
Online availability
All
Undetermined
584
Free
13
Type of publication
All
Article
797
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
800
Aufsatz in Zeitschrift
800
Collection of articles of several authors
8
Sammelwerk
8
Conference paper
6
Konferenzbeitrag
6
Conference proceedings
3
Konferenzschrift
3
more ...
less ...
Language
All
English
800
Author
All
Diamantopoulos, Adamantios
12
Laroche, Michel
10
Brenes, Esteban R.
8
Ciravegna, Luciano
8
Foroudi, Pantea
8
Bartikowski, Boris
7
Melewar, T. C.
7
Valette-Florence, Pierre
7
Merchant, Altaf
6
Pereira, Vijay
6
Sharma, Piyush
6
Teng, Lefa
6
Veloutsou, Cleopatra
6
Arslanagic-Kalajdzic, Maja
5
Eisingerich, Andreas B
5
Gupta, Suraksha
5
Hultman, Magnus
5
Javalgi, Rajshekhar G.
5
Ko, Eunju
5
Michel, Géraldine
5
Oghazi, Pejvak
5
Wallpach, Sylvia von
5
Zhou, Kevin Zheng
5
Aiello, Gaetano
4
Christodoulides, George
4
Cleveland, Mark
4
Davvetas, Vasileios
4
Dennis, Charles
4
Dutta, Sujay
4
Ekinci, Yuksel
4
Foroudi, Mohammad Mahdi
4
Grohs, Reinhard
4
Guzman, Francisco
4
Japutra, Arnold
4
Malik, Ashish
4
Oliveira, Rui Torres de
4
Pantano, Eleonora
4
Pattnaik, Chinmay
4
Roy, Sanjit
4
Samiee, Saeed
4
more ...
less ...
Institution
All
Global Marketing Conference <2012, Seoul>
1
Published in...
All
Journal of business research : JBR
Policy Research Working Paper Series
718
IMF Working Papers
448
IMF working papers
441
The journal of brand management : an international journal
353
NBER working paper series
319
The journal of product & brand management
318
Working paper / National Bureau of Economic Research, Inc.
301
International Marketing Review
274
NBER Working Paper
267
Journal of retailing and consumer services
257
Emerging markets review
249
Journal of international money and finance
236
International business review : the official journal of the European International Business Academy
234
Emerging markets finance & trade : a journal of the Society for the Study of Emerging Markets
231
International journal of emerging markets
220
IMF working paper
218
SpringerLink / Bücher
211
International marketing review
208
Policy research working paper : WPS
183
Journal of global marketing
181
Research in international business and finance
173
IMF Working Paper
159
Journal of international marketing
153
Industrial marketing management : the international journal for industrial and high-tech firms
146
Psychology & marketing
142
Asia Pacific journal of marketing and logistics
135
Journal of world business : JWB
134
European Journal of Marketing
131
European journal of marketing : EJM
131
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
126
International review of economics & finance : IREF
120
Marketing intelligence & planning
119
Cogent business & management
118
Emerging markets, finance & trade : a journal of the Society for the Study of Emerging Markets
117
Applied economics
116
Discussion paper / Centre for Economic Policy Research
114
Journal of strategic marketing
112
Working paper
111
World Bank E-Library Archive
111
more ...
less ...
Source
All
ECONIS (ZBW)
800
Showing
1
-
10
of
800
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
One pie, many recipes : alternative paths to high brand strength
Grohs, Reinhard
;
Raeis, Karine
;
Koll, Oliver
; …
- In:
Journal of business research : JBR
69
(
2016
)
6
,
pp. 2244-2251
Persistent link: https://www.econbiz.de/10011472212
Saved in:
2
Drivers of brand strength : configural paths to strong cognitive brand equity
Mühlbacher, Hans
;
Raies, Karine
;
Grohs, Reinhard
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2774-2780
Persistent link: https://www.econbiz.de/10011506881
Saved in:
3
Internal brand co-creation : the experiential brand meaning cycle in higher education
Dean, Dianne
;
Arroyo-Gamez, Ramon E.
;
Pich, Christopher
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3041-3048
Persistent link: https://www.econbiz.de/10011507907
Saved in:
4
The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference
Halkias, Georgios
;
Davvetas, Vasileios
;
Diamantopoulos, …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3621-3628
Persistent link: https://www.econbiz.de/10011515202
Saved in:
5
Global brand ownership : the mediating roles of consumer attitudes and brand identification
Bartsch, Fabian
;
Diamantopoulos, Adamantios
; …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3629-3635
Persistent link: https://www.econbiz.de/10011515208
Saved in:
6
Quest for purposefully designed conceptualization of the country-of-origin image construct
Carneiro, Jorge Manoel Teixeira
;
Faria, Flávio Silva
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4411-4420
Persistent link: https://www.econbiz.de/10011554670
Saved in:
7
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
8
The compensatory influences of country stereotypes and the global/local nature of brands : an extended framework
Bourdin, David
;
Halkias, Georgios
;
Makri, Aikaterini
- In:
Journal of business research : JBR
137
(
2021
),
pp. 28-38
Persistent link: https://www.econbiz.de/10012665753
Saved in:
9
How country development and national culture affect the paths of perceived brand globalness to consumer behavior across nations
Swoboda, Bernhard
;
Sinning, Carolina
- In:
Journal of business research : JBR
118
(
2020
),
pp. 58-73
Persistent link: https://www.econbiz.de/10012287588
Saved in:
10
Stereotyping global brands : is warmth more important than competence?
Kolbl, Živa
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 614-621
Persistent link: https://www.econbiz.de/10012105237
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->