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Consumer behaviour
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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Journal of business research : JBR
International journal of production economics
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Journal of retailing and consumer services
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Journal of purchasing and supply management
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International Journal of Physical Distribution & Logistics Management
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Journal of advertising : official publication of the American Academy of Advertising
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International journal of advertising : the quarterly review of marketing communications
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Production and operations management : an international journal of the Production and Operations Management Society
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Springer eBook Collection
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Logistics
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International journal of internet marketing and advertising : IJIMA
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International Journal of Operations & Production Management
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Technological forecasting & social change : an international journal
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Journal of advertising
191
Journal of business ethics : JOBE
190
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ECONIS (ZBW)
893
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1
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10
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893
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1
An exploration of ripple effects of
advertising
among major suppliers in a supply chain network
Dass, Mayukh
;
Reshadi, Mehrnoosh
;
Li, Yuewu
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014468564
Saved in:
2
Determinants of assessing the quality of
advertising
services : the perspective of enterprises active and inactive in
advertising
Bachnik, Katarzyna
;
Nowacki, Robert
;
Szopiński, Tomasz S.
- In:
Journal of business research : JBR
88
(
2018
),
pp. 474-480
Persistent link: https://www.econbiz.de/10011869923
Saved in:
3
Relationship
advertising
: how
advertising
can enhance social bonds
Malefyt, Timothy de Waal
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2494-2502
Persistent link: https://www.econbiz.de/10011399533
Saved in:
4
Narrative-transportation storylines in luxury brand
advertising
: motivating consumer engagement
Kim, Jae-Eun
;
Lloyd, Stephen
;
Cervellon, Marie-Cécile
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 304-313
Persistent link: https://www.econbiz.de/10011417729
Saved in:
5
Does telic/paratelic user mode matter on the effectiveness of interactive internet
advertising
? : a reversal theory perspective
Jung, Jae Min
;
Hui, Hang Chu Michel
;
Min, Kyeong Sam
; …
- In:
Journal of business research : JBR
67
(
2014
)
6
,
pp. 1303-1309
Persistent link: https://www.econbiz.de/10010365127
Saved in:
6
Separate and joint effects of
advertising
and placement
Uribe, Rodrigo
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 459-465
Persistent link: https://www.econbiz.de/10011435930
Saved in:
7
Effective marketing communication via social networking site : the moderating role of the social tie
Shen, George Chung-Chi
;
Chiou, Jyh-Shen
;
Hsiao, Chih-Hui
; …
- In:
Journal of business research : JBR
69
(
2016
)
6
,
pp. 2265-2270
Persistent link: https://www.econbiz.de/10011472234
Saved in:
8
Sidedness, commercial intent and expertise in blog
advertising
Uribe, Rodrigo
;
Buzeta, Cristian
;
Velásquez, Milenka
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4403-4410
Persistent link: https://www.econbiz.de/10011554668
Saved in:
9
Impact of
advertising
on users' perceptions regarding the Internet of Things
Baudier, Patricia
;
Ammi, Chantal
;
Hikkerova, Lubica
- In:
Journal of business research : JBR
141
(
2022
),
pp. 355-366
Persistent link: https://www.econbiz.de/10013167977
Saved in:
10
Multiple keywords management in sponsored search
advertising
with interrelated consumer clicks
Jang, Sungha
;
Kim, Alex Jiyoung
;
Yoon, Jiho
- In:
Journal of business research : JBR
140
(
2022
),
pp. 459-470
Persistent link: https://www.econbiz.de/10013040713
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