//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business strategy"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
PR 2.0 : new media, new tools,...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Strategic management
134
Strategisches Management
134
Brand management
22
Markenführung
22
Public relations
21
Öffentlichkeitsarbeit
20
Innovation
18
USA
17
Multinationales Unternehmen
14
Transnational corporation
14
Strategy
12
United States
12
Corporate Social Responsibility
11
Corporate reputation
11
Corporate social responsibility
11
Firmenimage
11
Innovation management
11
Innovationsmanagement
11
Business model
10
Firm performance
10
Geschäftsmodell
10
Unternehmenserfolg
10
Erfolgsfaktor
9
KMU
9
Marketing management
9
Marketingmanagement
9
Reputation
9
SME
9
Success factor
9
Business strategy
8
Führungskräfte
8
Managers
8
Corporate Governance
7
Corporate culture
7
Corporate governance
7
Social Web
7
Social web
7
Stakeholder
7
Sustainability
7
Unternehmenskultur
7
more ...
less ...
Online availability
All
Undetermined
33
Type of publication
All
Article
168
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
156
Aufsatz in Zeitschrift
156
Case study
9
Fallstudie
9
Interview
1
Language
All
English
169
Author
All
Hirsch, Peter B.
5
Jackson, Stuart E.
4
Martin, Dick
4
Finkelstein, Sydney
3
Gelb, Betsy D.
3
Herstein, Ram
3
Kenny, Graham K.
3
Marren, Patrick
3
Scott, Pamela Sharkey
3
Sheehan, Norman T.
3
Tournois, Laurent
3
Berger, Ron
2
Blumrodt, Jens
2
Dobni, C. Brooke
2
Franco, Mário
2
Galpin, Timothy J.
2
Harvey, Charles
2
Hutt, Roger W.
2
Jain, Arun Kumar
2
King, Brian L.
2
Kitchen, Philip J.
2
Klassen, Mark
2
Lawton, Thomas C.
2
Lichtenthaler, Ulrich
2
Lorange, Peter
2
Mangematin, Vincent
2
Mohr, Jakki
2
Pidun, Ulrich
2
Ramasamy, Bala
2
Schiele, Holger
2
Sengupta, Sanjit
2
Singal, Ajay Kumar
2
Slater, Stanley F.
2
Taneja, Sonia
2
Ackerman, Laurence D.
1
Agarwal, Ravi
1
Allio, Michael K.
1
Ansoff, H. Igor
1
Athey, Robin
1
Avery, Gayle C.
1
more ...
less ...
Published in...
All
Journal of business strategy
SpringerLink / Bücher
1,257
Journal of business research : JBR
967
The journal of brand management : an international journal
572
Springer eBook Collection
412
The journal of product & brand management
388
Journal of retailing and consumer services
304
Strategic management journal
271
Industrial marketing management : the international journal for industrial and high-tech firms
244
Technological forecasting & social change : an international journal
224
Strategic Direction
220
Gabler Edition Wissenschaft
218
Europäische Hochschulschriften / 5
207
Corporate communications : an international journal
204
Journal of business ethics : JOBE
202
Research
201
Harvard business review : HBR
195
Long range planning : LRP ; international journal of strategic management
194
Journal of Communication Management
188
Harvard-Business-Manager : das Wissen der Besten
179
Business horizons
171
International journal of hospitality management
166
European journal of marketing : EJM
159
Business strategy and the environment
158
Journal of strategic marketing
158
Springer eBook Collection / Business and Economics
158
Journal of communication management : an international journal
149
Journal of marketing communications
148
Psychology & marketing
135
Management decision : MD
133
Marketing intelligence & planning
132
Journal of strategy and management
126
Strategy & leadership : a publication of Strategic Leadership Forum
124
Journal of Product & Brand Management
120
Journal of marketing management : MM
119
Asia Pacific journal of marketing and logistics
116
Cogent business & management
116
Premier reference source
116
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
113
NBER working paper series
112
more ...
less ...
Source
All
ECONIS (ZBW)
169
Showing
1
-
10
of
169
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The Tour de France : corporate sponsorships and doping accusations
Blumrodt, Jens
;
Kitchen, Philip J.
- In:
Journal of business strategy
36
(
2015
)
2
,
pp. 41-48
Persistent link: https://www.econbiz.de/10011309569
Saved in:
2
The CEO branding mix
Fetscherin, Marc
- In:
Journal of business strategy
36
(
2015
)
6
,
pp. 22-28
Persistent link: https://www.econbiz.de/10011594972
Saved in:
3
Managing brand identity strategy : how professional football wins the game
Blumrodt, Jens
;
Huang-Horowitz, Nell C.
- In:
Journal of business strategy
38
(
2017
)
6
,
pp. 31-37
Persistent link: https://www.econbiz.de/10011757467
Saved in:
4
Put it in writing : business strategy in brief
Martin, Dick
- In:
Journal of business strategy
34
(
2013
)
6
,
pp. 40-41
Persistent link: https://www.econbiz.de/10010231594
Saved in:
5
Middle market companies : reaching stakeholders through strategic communication
Hutt, Roger W.
- In:
Journal of business strategy
36
(
2015
)
5
,
pp. 25-33
Persistent link: https://www.econbiz.de/10011504049
Saved in:
6
Reputation on the line : the Starbucks cases
Hutt, Roger W.
- In:
Journal of business strategy
37
(
2016
)
1
,
pp. 19-26
Persistent link: https://www.econbiz.de/10011518284
Saved in:
7
Stakeholder dialogue : strategic tool or wasted words?
Guibert, Laetitia
;
Roloff, Julia
- In:
Journal of business strategy
38
(
2017
)
5
,
pp. 3-11
Persistent link: https://www.econbiz.de/10011814462
Saved in:
8
Strategic brand venturing : the corporation as entrepreneur
Rensburg, Deryck J. van
- In:
Journal of business strategy
33
(
2012
)
3
,
pp. 4-12
Persistent link: https://www.econbiz.de/10009574544
Saved in:
9
Toyota in crisis : denial and mismanagement
Heller, Victor L.
;
Darling, John R.
- In:
Journal of business strategy
32
(
2011
)
5
,
pp. 4-13
Persistent link: https://www.econbiz.de/10009372931
Saved in:
10
Blogs and the corporation : managing the risk, reaping the benefits
Cox, Joshua L.
;
Martinez, Eric R.
;
Quinlan, Kevin B.
- In:
Journal of business strategy
29
(
2008
)
3
,
pp. 4-12
Persistent link: https://www.econbiz.de/10003772784
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->