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People productivity : marketing's most valuable asset
Magrath, A. J. - In: Journal of business strategy 9 (1988) 4, pp. 12-14
Persistent link: https://www.econbiz.de/10003624375
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The relation between market share and profitability
Wernerfelt, Birger - In: Journal of business strategy 6 (1986) 4, pp. 67-74
Persistent link: https://www.econbiz.de/10003705482
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Expense control in sales and marketing
Finkin, Eugene F. - In: Journal of business strategy 9 (1988) 3, pp. 52-55
Persistent link: https://www.econbiz.de/10003548097
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Corporate marketing leaders : the key attributes
Scott, Crystal J. - In: Journal of business strategy 34 (2013) 1, pp. 41-46
Persistent link: https://www.econbiz.de/10009718465
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Successful multi-channel strategy : mixing marketing and logistical issues
Jeanpert, Sophie; Paché, Gilles - In: Journal of business strategy 37 (2016) 2, pp. 12-19
Persistent link: https://www.econbiz.de/10011529093
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Managing the wickedness of socially responsible marketing
Fodness, Dale - In: Journal of business strategy 36 (2015) 5, pp. 10-17
Persistent link: https://www.econbiz.de/10011504040
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Marketing communications in a post-modern world
Kitchen, Philip J.; Proctor, Tony - In: Journal of business strategy 36 (2015) 5, pp. 34-42
Persistent link: https://www.econbiz.de/10011504054
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Marketing or sales : the executive decision
Lee, Hei Wei; Scott, Crystal J. - In: Journal of business strategy 36 (2015) 5, pp. 43-49
Persistent link: https://www.econbiz.de/10011504114
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Too many products? Reaching the next billion customers of the beauty market
Tournois, Laurent - In: Journal of business strategy 35 (2014) 5, pp. 3-13
Persistent link: https://www.econbiz.de/10010469416
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Marketing in the 1990s
1988
Persistent link: https://www.econbiz.de/10003625779