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The strategic marketing audit : an adoption/utilization perspective
Mokwa, Michael P. - In: Journal of business strategy 6 (1986) 4, pp. 88-95
Persistent link: https://www.econbiz.de/10003634558
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The twin-cycle washing machine and the art of creating value
Jackson, Stuart E. - In: Journal of business strategy 33 (2012) 1, pp. 45-47
Persistent link: https://www.econbiz.de/10009491722
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The value of prime customer relationships
Jackson, Stuart E. - In: Journal of business strategy 32 (2011) 6, pp. 50-51
Persistent link: https://www.econbiz.de/10009412349
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Mass market leadership and shampoo wars : the L'Oréal strategy
Tournois, Laurent - In: Journal of business strategy 34 (2013) 1, pp. 4-14
Persistent link: https://www.econbiz.de/10009718489
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Consumer warfare : implications for marketing strategy
Burns, David J.; Warren, Homer B. - In: Journal of business strategy 29 (2008) 6, pp. 44-52
Persistent link: https://www.econbiz.de/10003799133
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The rise and rise of the B2B brand
Wise, Rick; Zednickova, Jana - In: Journal of business strategy 30 (2009) 1, pp. 4-13
Persistent link: https://www.econbiz.de/10003832964
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Taking a customer-centric view of discounting
Docters, Rob; Riley, Lisa C.; Gieskes, Martijn - In: Journal of business strategy 34 (2013) 1, pp. 15-20
Persistent link: https://www.econbiz.de/10009718472
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Expanding globally with local vision : foreign market entry and the value chain
Anderson, Jamie - In: Journal of business strategy 30 (2009) 5, pp. 32-39
Persistent link: https://www.econbiz.de/10003923656
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The supplier perspective : forging strong partnerships with buyers
Roloff, Julia; Aßländer, Michael Stefan; Zamantılı … - In: Journal of business strategy 36 (2015) 1, pp. 25-32
Persistent link: https://www.econbiz.de/10010511286
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Innovation in small business : comparing face-to-face with virtual networking
Hardwick, Jialin; Cruickshank, Doug; Anderson, Alistair R. - In: Journal of business strategy 33 (2012) 5, pp. 51-58
Persistent link: https://www.econbiz.de/10009674889