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The dramatic breakdown of the market orientation concept in the pharmaceutical industry : lessons from Vioxx
Jasper, Stephen; Leenders, Mark A. A. M.; O'Shannassy, … - In: Journal of strategic marketing 27 (2019) 3, pp. 227-247
Persistent link: https://www.econbiz.de/10012202455
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User entrepreneurs' multiple identities and crowdfunding performance : effects through product innovativeness, perceived passion, and need similarity
Oo, Pyayt P.; Allison, Thomas H.; Sahaym, Arvin; … - In: Journal of business venturing 34 (2019) 5, pp. 1-16
Persistent link: https://www.econbiz.de/10012104126
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The role of entrepreneurial marketing in new technology ventures first product commercialisation
Ahmadi, Hormoz; O'Cass, Aron - In: Journal of strategic marketing 24 (2016) 1, pp. 47-60
Persistent link: https://www.econbiz.de/10011580583
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Market orientation, product innovation and export performance : evidence from Chinese manufacturers
Zhang, Jing; Zhu, Miao - In: Journal of strategic marketing 24 (2016) 5, pp. 377-397
Persistent link: https://www.econbiz.de/10011637345
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The effect of a firm's strategic innovation decisions on its market performance
Oh, Choonho; Cho, Yongrae; Kim, Wonjoon - In: Technology analysis & strategic management 27 (2015) 1, pp. 39-53
Persistent link: https://www.econbiz.de/10010502639
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Paths to success : an ambidexterity perspective on how responsive and proactive market orientation affect SMEs' business performance
Tan, Min; Liu, Zhiying - In: Journal of strategic marketing 22 (2014) 5, pp. 420-441
Persistent link: https://www.econbiz.de/10010417131
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The emergence of the maker movement : implications for entrepreneurship research
Browder, Russell E.; Aldrich, Howard E.; Bradley, Steven W. - In: Journal of business venturing 34 (2019) 3, pp. 459-476
Persistent link: https://www.econbiz.de/10012017703
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Strategic recommendations for new product adoption in the Chinese market
Chao, Chih-Wei; Reid, Mike; Lai, Po-Hsin; Reimers, Vaughan - In: Journal of strategic marketing 28 (2020) 2, pp. 176-188
Persistent link: https://www.econbiz.de/10012202803
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The evolution of interorganizational relationships im emerging ventures : an ethnographic study within the new product development process
Marion, Tucker J.; Eddleston, Kimberly A.; Friar, John H.; … - In: Journal of business venturing 30 (2015) 1, pp. 167-184
Persistent link: https://www.econbiz.de/10010438166
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Alignment of market orientation and innovation as a success factor : a five-country study
Brettel, Malte; Oswald, Monika; Flatten, Tessa - In: Technology analysis & strategic management 24 (2012) 2, pp. 151-165
Persistent link: https://www.econbiz.de/10009710080