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Every future needs a past : a personal view of the history of JBBM
Backhaus, Klaus - In: Journal of business-to-business marketing 22 (2015) 1/2, pp. 37-46
Persistent link: https://www.econbiz.de/10011304043
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The impact of team characteristics on the course and outcome of intergroup price negotiations
Backhaus, Klaus; Doorn, Jenny van; Wilken, Robert - In: Journal of business-to-business marketing 15 (2008) 4, pp. 365-396
Persistent link: https://www.econbiz.de/10003804722
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Biased tariff choices : exploring role effects in B to B settings
Backhaus, Klaus; Koch, Matthias; Stingel, Susanne - In: Journal of business-to-business marketing 18 (2011) 4, pp. 357-379
Persistent link: https://www.econbiz.de/10009412777
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Business-to-business marketing textbooks : a comparative review
Backhaus, Klaus; Mell, Bastian; Sabel, Tatjana - In: Journal of business-to-business marketing 14 (2007) 4, pp. 11-65
Persistent link: https://www.econbiz.de/10003583763
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Biased Tariff Choices: Exploring Role Effects in B to B Settings
Backhaus, Klaus; Koch, Matthias; Stingel, Susanne - In: Journal of business-to-business marketing 18 (2011) 4, pp. 357-380
Persistent link: https://www.econbiz.de/10009797645