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Journal of consumer behaviour
Journal of business research : JBR
649
Journal of retailing and consumer services
587
Industrial marketing management : the international journal for industrial and high-tech firms
407
SpringerLink / Bücher
335
International journal of hospitality management
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The journal of services marketing
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The journal of business & industrial marketing
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The service industries journal
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Journal of strategic marketing
172
Journal of the Academy of Marketing Science
171
International journal of electronic customer relationship management : IJECRM
143
Journal of marketing
124
International journal of contemporary hospitality management
120
Gabler Edition Wissenschaft
118
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
116
Tourism management : research, policies, practice
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Journal of service management
111
The journal of product & brand management
110
Asia Pacific journal of marketing and logistics
108
Journal of retailing
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The journal of brand management : an international journal
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Marketing intelligence & planning
105
Cogent business & management
102
Psychology & marketing
102
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
European journal of marketing : EJM
95
Services marketing quarterly
94
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
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Springer eBook Collection / Business and Economics
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
The international review of retail, distribution and consumer research
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
74
Journal of financial services marketing : JFSM
70
Business horizons
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ECONIS (ZBW)
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1
The effect of AI quality on customer experience and brand relationship
Nguyen Tuyet-Mai
;
Quach, Sara
;
Patamaporn Thaichon
- In:
Journal of consumer behaviour
21
(
2022
)
3
,
pp. 481-493
Persistent link: https://www.econbiz.de/10013275503
Saved in:
2
Customer retention : exploring the effects of relationship layers and perceived indifference
Quach, Sara
- In:
Journal of consumer behaviour
21
(
2022
)
3
,
pp. 543-553
Persistent link: https://www.econbiz.de/10013275507
Saved in:
3
Effect of online social media marketing efforts on customer response
Upadhyay, Yogesh
;
Paul, Justin
;
Baber, Ruturaj
- In:
Journal of consumer behaviour
21
(
2022
)
3
,
pp. 554-571
Persistent link: https://www.econbiz.de/10013275508
Saved in:
4
Balancing web personalization and consumer privacy concerns : mechanisms of consumer trust and reactance
Chen, Xinyu
;
Sun, Jian
;
Liu, Hongyan
- In:
Journal of consumer behaviour
21
(
2022
)
3
,
pp. 572-582
Persistent link: https://www.econbiz.de/10013275509
Saved in:
5
Do parasocial relationships and the quality of communication with AI shopping chatbots determine middle-aged women consumers' continuance usage intentions?
Lee, Minsun
;
Park, Jee-Sun
- In:
Journal of consumer behaviour
21
(
2022
)
4
,
pp. 842-854
Persistent link: https://www.econbiz.de/10013275571
Saved in:
6
Empirical generalisations in customer mindset metrics
Mecredy, Philip J.
;
Wright, Malcolm J.
;
Feetham, Pamela M.
- In:
Journal of consumer behaviour
21
(
2022
)
1
,
pp. 102-120
Persistent link: https://www.econbiz.de/10012813940
Saved in:
7
How loyalty extends across product categories
Grasby, Alicia
;
Corsi, Armando
;
Dawes, John
;
Driesener, Carl
- In:
Journal of consumer behaviour
21
(
2022
)
1
,
pp. 153-163
Persistent link: https://www.econbiz.de/10012814006
Saved in:
8
Gamification in financial service apps to enhance customer experience and engagement
Raza, Ali
;
Rehmat, Sana
;
Ishaq, Muhammad Ishtiaq
; …
- In:
Journal of consumer behaviour
23
(
2024
)
4
,
pp. 1653-1670
Persistent link: https://www.econbiz.de/10014633732
Saved in:
9
Shaping customer brand loyalty during the pandemic : the role of brand credibility, value congruence, experience, identification, and engagement
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Tan Vo Thanh
; …
- In:
Journal of consumer behaviour
21
(
2022
)
5
,
pp. 1175-1189
Persistent link: https://www.econbiz.de/10013413224
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10
Value co-creation and customer retention in services : identifying a relevant moderator and mediator
Banik, Shanta
;
Rabbanee, Fazlul K.
- In:
Journal of consumer behaviour
22
(
2023
)
3
,
pp. 646-663
Persistent link: https://www.econbiz.de/10014326197
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