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Virtual brand experience in digital reality advertising : conceptualization and measurement
Lee, Heejun; Cho, Chang-Hoan - In: Journal of consumer behaviour 22 (2023) 2, pp. 300-313
Persistent link: https://www.econbiz.de/10014251284
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The impact of the COVID-19 pandemic on grocery shopper behaviour : analysis of shopper behaviour change using store transaction data
Boyle, Paul; Bond, Raymond; Martinez Carracedo, Jorge; … - In: Journal of consumer behaviour 21 (2022) 2, pp. 259-271
Persistent link: https://www.econbiz.de/10013177516
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The dark and bright side of online consumer behavior : editorial
Thaichon, Park; Hwa, Jacky Cheah Jun; Hiram Ting - In: Journal of consumer behaviour 21 (2022) 3, pp. 445-449
Persistent link: https://www.econbiz.de/10013275500
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Purchasing social attention by tipping : materialism predicts online tipping in live-streaming platform through self-enhancement motive
Wu, Yang; Niu, Gengfeng; Chen, Zhenzhen; Zhang, Dongjing - In: Journal of consumer behaviour 21 (2022) 3, pp. 468-480
Persistent link: https://www.econbiz.de/10013275502
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The effect of AI quality on customer experience and brand relationship
Nguyen Tuyet-Mai; Quach, Sara; Patamaporn Thaichon - In: Journal of consumer behaviour 21 (2022) 3, pp. 481-493
Persistent link: https://www.econbiz.de/10013275503
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Impact of brands' Facebook page characteristics and followers' comments on trust building and purchase intention : alternative attractiveness as moderator
Davoud Nikbin; Thineletchemy Aramo; Iranmanesh, Mohammad; … - In: Journal of consumer behaviour 21 (2022) 3, pp. 494-508
Persistent link: https://www.econbiz.de/10013275504
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The bright side of online consumer behavior : continuance intention for mobile payments
Purohit, Sonal; Arora, Rakhi; Paul, Justin - In: Journal of consumer behaviour 21 (2022) 3, pp. 523-542
Persistent link: https://www.econbiz.de/10013275506
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Balancing web personalization and consumer privacy concerns : mechanisms of consumer trust and reactance
Chen, Xinyu; Sun, Jian; Liu, Hongyan - In: Journal of consumer behaviour 21 (2022) 3, pp. 572-582
Persistent link: https://www.econbiz.de/10013275509
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Consumer reactions to pay-what-you-want and name-your-own-price mechanisms
Wagner, Rafael Luis; Pacheco, Natália Araújo; Basso, Kenny - In: Journal of consumer behaviour 21 (2022) 4, pp. 641-652
Persistent link: https://www.econbiz.de/10013275519
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The influence of social commerce on eco-friendly consumer behavior : technological and social roles
Gao, Biao; Li, Zhen; Yan, Jun - In: Journal of consumer behaviour 21 (2022) 4, pp. 653-672
Persistent link: https://www.econbiz.de/10013275521