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Visual aesthetics in store environment and its moderating role on consumer intention
Vieira, Valter Afonso - In: Journal of consumer behaviour : an international … 9 (2010) 5, pp. 364-380
Persistent link: https://www.econbiz.de/10008701454
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What they see is what they get? : an fMRI-study on neural correlates of attractive packaging
Stoll, Marco; Baecke, Sebastian; Kenning, Peter - In: Journal of consumer behaviour : an international … 7 (2008) 4/5, pp. 342-359
Persistent link: https://www.econbiz.de/10003762109
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The malleable bicultural consumer : effects of cultural contexts on aesthetic judgments
Chattaraman, Veena; Rudd, Nancy A.; Lennon, Sharron J. - In: Journal of consumer behaviour : an international … 9 (2010) 1, pp. 18-31
Persistent link: https://www.econbiz.de/10003943313
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The proactive brain : using rudimentary information to make predictive judgments
Bar, Moshe; Neta, Maital - In: Journal of consumer behaviour : an international … 7 (2008) 4/5, pp. 319-330
Persistent link: https://www.econbiz.de/10003764089
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Metaphoric advertisement comprehension : the role of cerebral hemispheres
Vance, Kristy; Virtue, Sandra - In: Journal of consumer behaviour : an international … 10 (2011) 1, pp. 41-50
Persistent link: https://www.econbiz.de/10008908956
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Primacy effect or recency effect? : a long-term memory test of Super Bowl commercials
Li, Cong - In: Journal of consumer behaviour : an international … 9 (2010) 1, pp. 32-44
Persistent link: https://www.econbiz.de/10003943315
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Alternative marketplaces in the 21st century : building community through sharing events
Albinsson, Pia A.; Perera, B. Yasanthi - In: Journal of consumer behaviour : an international … 11 (2012) 4, pp. 303-315
Persistent link: https://www.econbiz.de/10009624516
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Brand preference affects the threshold for perceptual awareness
Ransøy, Thomas Zoëga; Skov, Martin - In: Journal of consumer behaviour : an international … 13 (2014) 1, pp. 1-8
Persistent link: https://www.econbiz.de/10010255555
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"If it makes you feel good it must be right" : embodiment strategies for healthy eating and risk management
Kristensen, Dorthe Brogård; Askegaard, Søren; … - In: Journal of consumer behaviour : an international … 12 (2013) 4, pp. 243-252
Persistent link: https://www.econbiz.de/10009780528
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Brand placement disclosure effects on persuasion : the moderating role of consumer self-control
Janssen, Loes; Fransen, Marieke L.; Wulff, Rebecca; … - In: Journal of consumer behaviour : an international … 15 (2016) 6, pp. 503-515
Persistent link: https://www.econbiz.de/10011580775