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Be loyal but not addicted : effect of online game social migration on game loyalty and addiction
Wei, Hua; Wu, Na; Wang, Tao; Zhou, Zongkui; Cui, Nan; … - In: Journal of consumer behaviour : an international … 16 (2017) 4, pp. 343-351
Persistent link: https://www.econbiz.de/10011695117
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Consumer response to interruption features and need for cognitive closure
Niculescu, Mihai; Payne, Collin R.; Luna-Nevarez, … - In: Journal of consumer behaviour : an international … 13 (2014) 1, pp. 60-72
Persistent link: https://www.econbiz.de/10010255530
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Go with the flow : how children's persuasion knowledge is associated with their state of flow and emotions during advergame play
Vanwesenbeeck, Ini; Ponnet, Koen; Walrave, Michel - In: Journal of consumer behaviour : an international … 15 (2016) 1, pp. 38-47
Persistent link: https://www.econbiz.de/10011485441
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The empirical link between relationship marketing tools and consumer retention in retail marketing
Bojei, Jamil; Julian, Craig C.; Wel, Che Aniza Binti Che; … - In: Journal of consumer behaviour : an international … 12 (2013) 3, pp. 171-181
Persistent link: https://www.econbiz.de/10009766229
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New insights into the impact of digital signage as a retail atmospheric tool
Dennis, Charles; Michon, Richard; Brakus, J. Joško; … - In: Journal of consumer behaviour : an international … 11 (2012) 6, pp. 454-466
Persistent link: https://www.econbiz.de/10009690926
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Brand growth in packaged goods markets : ten cases with common patterns
Dawes, John G. - In: Journal of consumer behaviour : an international … 15 (2016) 5, pp. 477-490
Persistent link: https://www.econbiz.de/10011542370
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What if Web site editorial content and ads are in two different languages? : a study of bilingual consumers' online information processing
Li, Cong; Kalyanaraman, Sriram - In: Journal of consumer behaviour : an international … 11 (2012) 3, pp. 198-206
Persistent link: https://www.econbiz.de/10009575359
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E-word-of-mouth on health social networking sites : an opportunity for tailored health communication
Liang, Bo; Scammon, Debra L. - In: Journal of consumer behaviour : an international … 10 (2011) 6, pp. 322-331
Persistent link: https://www.econbiz.de/10009424842
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Mining messages : expoloring consumer response to consumer- vs. firm-generated ads
Pehlivan, Ekin; Sarican, Funda; Berthon, Pierre R. - In: Journal of consumer behaviour : an international … 10 (2011) 6, pp. 313-321
Persistent link: https://www.econbiz.de/10009424857
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Special issue : Untangling the web : exploring the boundaries of social media and consumer generated content
Pitt, Leyland F. (contributor) - 2011
Persistent link: https://www.econbiz.de/10009424870